Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!
Archive for the 'Dubai Lynx 2010' Category
Question: Are they mocking you?
Answer: Hell YES.
Louai’s blog broke the story on FP7’s Fadi Yaish and the scam work which tainted our region a couple of years back. The scandal ultimately created a massive shake up at FP7 and eventually forced Dubai Lynx to revoke FP7’s ‘Agency of the Year’ accolade as well as various awards and ban them from entering any work into the Lynx.
To put it bluntly, bloganubis will name and shame you if your cheating in the region. Check out Louai’s blog and his thoughts here (sorry for butchering your name Louai).