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Archive for the 'Dubai Lynx 2009' Category

19
Oct
11

Politically incorrect creativity


Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring  for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!

Continue reading ‘Politically incorrect creativity’

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22
Sep
11

Harvey Davidson – The agency that copied these ads also copied


 Question: Are they mocking you?

Answer: Hell YES.

http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320305

http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320355/

30
Jul
11

CANNES LIONS WITHDRAWS TWO LIONS WON BY MOMA PROPAGANDA BRAZIL


London, 21 July 2011 – Following discussions between the Cannes Lions International Festival of Creativity and Moma Propaganda São Paulo, Brazil, the organisers of the Festival are withdrawing both the Silver Lion won in the Press category and the Bronze Lion won in Outdoor awarded for the Kia Motors air conditioning dual zone campaign ‘Teacher’ and ‘Princess’.

Commenting on the withdrawal, Philip Thomas, Festival CEO said: “The Cannes Lions rules state clearly that if requested, proof must be provided that campaigns ran and were legitimately created for a fee-paying client. Despite many conversations, Moma Propaganda have not provided the proof we require and therefore the Lions have been withdrawn.”

“In addition, as stated in our terms and conditions, we reserve the right to take further action against individuals listed on the credits who cannot prove the veracity of the entries to our satisfaction. On this occasion, a decision has been made to ban any work created by those credited on the entry for one year. Therefore entries will not be accepted from these individuals for the 2012 Cannes Lions Festival,” added Philip Thomas.

58th Cannes Lions International Festival of Creativity, 19-25 June 2011, Cannes, France
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft and integrated advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 9,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

27
May
11

Dubai Lynx 2011 – How was it for you?


Published in Gulf Marketing Review, May 2011. Page: 30.

27
May
11

A Spirited Defense


Continue reading ‘A Spirited Defense’

06
Apr
11

Blog Anubis’ Louai Alasfahani Tells It How It Is


By: Copyranter.
Monday, 28 March 2011
I catch up with Louai Alasfahani at the Dubai Lynx 2011 and ask him about his thoughts of this year’s work as well as the future of the region’s creative.
Like him or hate him, you gotta respect this man for just telling it how it is. If you don’t know who Louai is, all you have to do is google his name or just check out his blog at: http://bloganubis.com/ 

Louai’s blog broke the story on FP7’s Fadi Yaish and the scam work which tainted our region a couple of years back. The scandal ultimately created a massive shake up at FP7 and eventually forced Dubai Lynx to revoke FP7’s ‘Agency of the Year’ accolade as well as various awards and ban them from entering any work into the Lynx.

To put it bluntly, bloganubis will name and shame you if your cheating in the region. Check out Louai’s blog and his thoughts here (sorry for butchering your name Louai).

11
Mar
11

Four new accolades for Paragon in the 2008 – Kuwait Arab Advertising Awards


Published in Al Qabas on the 11th of August 2008. Page: 35.




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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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