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Archive for the 'MENA Crystal' Category

19
Oct
11

Politically incorrect creativity


Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring  for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!

Continue reading ‘Politically incorrect creativity’

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27
May
11

Dubai Lynx 2011 – How was it for you?


Published in Gulf Marketing Review, May 2011. Page: 30.

16
Feb
11

Dubai Lynx 2011 Registration is open


For registration, Please visit http://www.dubailynx.com/attend_fest/delegate_packages.cfm

 

15
Feb
11

Blog Anubis supports 2011 Dubai Lynx


Blog Anubis is a proud supporter of the Dubai Lynx advertising creativity festival. The Dubai Lynx (in my opinion) is currently the most credible festival awarding creativity in the Middle East as evident by the actions taken two years ago when they withdrew the title of Agency of the Year and several trophies from an agency which did not adhere to the competition rules and regulations. They also updated their rules and regulations (see Great move Dubai Lynx ).

Many media vehicles including Arab Times, Seyassah and RLP have confirmed their support for the Dubai Lynx from Kuwait with many more confirming on a daily basis.

For more details of the Dubai Lynx, for entering work and for deltgate registration please visit their website http://www.dubailynx.com

 

29
Oct
10

Pretty rough copycat from Lebanon


 

THE ORIGINAL
Max Factor Hypersmooth Make-Up (P&G) – 2005
Source : Cannes Archive Online (Média Lions)
Agency : Leo Burnett Frankfurt (Germany)

LESS ORIGINAL
Sebamed Clear Face / Ambient – 2008
Source : Adsoftheworld
Agency : Saatchi & Saatchi Beirut (Lebanon)

Source: Pretty rough copycat? / Pas très très net?

 

06
Mar
10

IAA Kuwait is the official representative of Dubai Lynx and Cannes Lions in Kuwait


IAA Kuwait Chapter is appointed as the official representative of both the Dubai Lynx and the Cannes Lions in Kuwait, so expect some interesting events to follow this announcements.

18
Apr
09

nice legs


picture-8

 

Dubai Lynx Outdoor

LINGERIE PLACEMATS

Type Of Entry: Ambient

Category: Ambient: Small Scale

Title: LINGERIE PLACEMATS

Advertiser/Client: GULF MODE GARMENTS TRADING

Product/Service: K-LYNN LINGERIE

Entrant Company: JWT CAIRO

Country: EGYPT

Advertising Agency: JWT CAIRO

Country: EGYPT

Executive Creative Director: Lars Busekist

Creative Director: Rania Makarem

Photographer: Tina Patni

I sure would like to visit those selected “females only” Cafe’s, in Cairo.

hmmm, I wonder how the males would have reacted to these place mates (God forbid; if they where ever allowed into such cafe’s,).

Imaginary conversation that could take place if males where seated in such a cafe’:

Bor3i: Ya Haridiiiii.

Haridi: Ewaaaaa ya Bor3iiiii

Bor3i: aih el 7alaw de umal? matseebak menel bet Nifesaaa wa khalina 7elween keda ma3a ba3d.

Haridi: fasharet el bit Nifesaaa “el kheshna” ya  bo rejleen  3asal 

Bor3i: rejleen 3asal?!!! ya 7mar dol mosh rejleyaaa dol le3ba men beto3 JWT Carooo 3alashan yeksabo jaizat el Dubai Stinx

Haridi: eywaaa 3arefeha Dubai Stinx. wel nabi tesame7ni makontish wakhed bali men welad el abalssaaa. rabinia yekhzi el shittttan.

Bor3i: Allaahhh Akbarrrrr. Al nasrrrrr lanaaaaaa wal yakhsa2 el khase2oooon.

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Type: alternative media
Title: Imagine you there – sea
Advertiser: Aruba
Agency: Lew’Lara \ TBWA
Creative Director: Lewkovicz Jaques, Andrew Laurentino, Felipe Luchi and Victor Sant’Anna
Art Director: Manu Mazzaro
Editor: Felipe Cirino
Photo: Vitor Rocha and Gabriel Bittencourt

Country: Brazil

Year: January 2009

Picture 4

The above was published in Media Week ME on the 16/31 May, 2009 issue.

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Corporate Name of Client: Malaysian Airline System Berhad
Agency: Ogilvy & Mather Advertising, Kuala Lumpur
Executive Creative Director: Daniel Comar
Creative Directors: Brian Capel/Kamal Gangaram
Copywriter: Jarrod Reginald
Art Director: Jarrod Reginald
Photographer: Jessie

Country: Malaysia

Year: May 2008

Source: http://www.coloribus.com/admirror/legs_continuation_at_airplane_table_ads/

here is another angle of the same idea…

Picture 11

Source: Great design

 




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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

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