Archive for the 'Cliche' Category

10
Jan
12

What do the Royal Bank of Scotland and Qatar National Bank have in common?


Original: RBS – The Royal Bank of Scotland

Country: Scotland.

Less Original: QNB – Qatar National Bank.

Country: Qatar.

Both examples were contributed by Mr. Montaser Al Abasi.

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. [1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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30
Oct
11

The big idea vs the cliche’


Client: Behbehani Motors Company – VW

Agency: Paragon Marketing Communications

Country: Kuwait -2011

Client: Behbehani Motors Company – VW

Agency: Bates Pan Gulf

Country: Kuwait -2011

Check out more “creativity” by Bates Pan Gulf Kuwait by following links on this blog

When will they learn?

Vegetarian beasts

Cannes Lions reaction to the 2009 Dubai Lynx

Torn creativity

Fruity

Bursting another copycat Bubble in Kuwait

splash of creativity

19
Oct
11

Anubis live at the Oman 3rd media and advertising conferance


BlogAnubis is an active participating exhibitor at Oman’s 3rd Media & Advertising conference. October 18-20, 2011.

06
Mar
11

The art of advertising or the art of homage


Special thanks to Miss Gaya K. for bringing this to my attention 🙂

Continue reading ‘The art of advertising or the art of homage’

16
Dec
10

Pitman training copied by Box Hill College – Kuwait


The Original:

Client: Pitman Training

Agency: Paragon Marketing Communications.

Country: Kuwait – 2003.

Not so original:

Client: Box Hill College Kuwait.

Agency: Unknown.

Country: Kuwait – 2010.

In the above ad they are also advertising their Graphic Design program, I think they should start by designing a creative artwork 😉

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

 

 

13
Oct
10

Copy cat 2010 award of the year goes to Seif El Degwi


The above is screen shoot of the “Artist” Deviant Art page caprozo911 http://caprozo911.deviantart.com/gallery/#_featured , notice that 85% of his work is either copycat, cliche’ or ghost ads!!! We have featured Seif’s “work” in the past in seperat posts so I will not duplicate the effort. Instead I will just post the links to the above examples from this blog and you can draw your own conclusions.

This is what happens when you copy and paste

Talent for sale

head shot

another #$$ hole

Smoking ghost

 

Self portrait of the “Designer” wearing his crown with the GAP logo which we all know is an abbreviation of Guy And Proud.

13
Oct
10

This is what happens when you copy and paste


Here is yet another intresting e-mail sent in by Kris which I would like to share with everyone with a Talent….

Hi Louai …
“BEAUTIFUL REPRODUCTION” of the french ad …  http://anorudo61.deviantart.com/gallery/#/d2d7t8x
same concept … The text actually is a English translation of the French ad … Can You believe this? (how your perception changes when you drink and drive)
THE United Nation ad is the Not-So-Original ONE … found on the deviant art page of a “Creative” from Talent Ad Agency Kuwait … http://caprozo911.deviantart.com/gallery/
And the Funny comment under the ad … This ad was a “Gift for [ United Nations Road Safety Collaboration ]” …
Did i mention the “Talent” guy doesn’t know how   “pirson” (PRISON) is spelled … lol …
GOOD JOB TALENT!!! You “didn’t” it again!!!

Client: “Fake” UN

Agency: Talent

“Fake” Designer: Seif El Degwi

Country: Kuwait

Upon doing some more investigation into this copycat crime I dug up the original ad. So its officially Safe to communicate the fact that Seif El Degwi copied the copier of the original ad which was first published in India as per the following details. So he (Seif) copied the copied idea, the headline and the art direction!!!!!!!!!

Don’t Drink and Drive

Advertiser: Triumph Distillers & Vintners

Agency: SSC&B Lintas

Country: India.

The above example is published in the ACT (Advertising Community Together) Responsible advertising exhibition, 2006 booklet. the exhibition was held in Kuwait here is a link IAA Kuwait presents 2008 ACT expo advertising for a better world




Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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