Archive for the 'Logo Design' Category

06
Jan
12

The truth communicated with logos


Special thanks to Didi George for sharing this with us 🙂

29
Dec
11

Paragon featured in Arab Ad Dec 2011 – Kuwait special issue


Published in Arab Ad December 2011, Vol. 21 No. 12. Page: 51.

27
Nov
11

Oxford Business Group logo inspires Choueiri Group


Original: Oxford Business Group

Less original: Choueiri Group

Bothe the above examples have the same core idea with difference in color scheme.

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. [1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

08
Nov
11

copycat busted at the speed of web


Published in the International Herald Tribune. Friday, October 14, 2011. Page: 20.

Special thanks to Mr. Marzouq J. Al Marzouq for sharing this with all of us 🙂

14
Oct
11

Paragon organizes the Stefan Kanchev world of logos exhibition at AUK sponsored by the IAA


 

 

The exhibition will be held for students in graphic design and industry professionals who are interested in the art of logo design and will be open to all FREE admittance.

Continue reading ‘Paragon organizes the Stefan Kanchev world of logos exhibition at AUK sponsored by the IAA’

25
Sep
11

My Fonts creative characters


BY: http://www.myfonts.com

Based in BulgariaSvetoslav Simov — “Svet” to his friends — runs one of the most successful young microfoundries to have joined MyFonts in recent times. In less than three years, his Fontfabric collection has grown to almost thirty type families, many of which have become top sellers. His typefaces are in perfect tune with the current revival of 1970s geometric lettering and ornamentation, a style of graphic design which he loves and admires, while adding subtle new flavors to the repertoire of available fonts. Meet Svetoslav Simov, our man in Sofia.

Continue reading ‘My Fonts creative characters’

18
Sep
11

Copycat logo busted in recored time


The Original

Client: Bustan Al Wataniya

Agency: Paragon Marketing Communications

Designer: Konstantin Assenov

Country: Kuwait

Uploaded to logopond on: 4th of September, 2011.

Source: http://logopond.com/gallery/detail/145868

The Copycat

Client: byte.at Media Gmbh

Designer: Unknown

Country: Unknown

Uploaded to logopond on: 14th of September, 2011.

Source: http://logopond.com/gallery/detail/146826

In the age of the internet it took someone 10 days to copy our work but it only took us 2 hours to find out.

Continue reading ‘Copycat logo busted in recored time’

02
Aug
11

london international awards final deadline extension – 15th of August


25
Jul
11

Paragon marketing communications participates in Oman’s 3rd Media & Advertising Exhibition & Conference 18-20 October 2011


Paragon participates in Oman’s 3rd Media and Advertising Exhibition

Muscat, Oman. Paragon will be participating in this year’s Oman Media and Advertising Exhibition which will commence from 18th until the 20th of October 2011. The exhibition which will be hosted for the 3rd year in running is Oman’s only integrated marketing exhibition. This year’s event will introduce the latest trends and techniques in communication, new publications and advertising agencies that have recently stepped in the ad-industry of Oman, along with well-established and leading publishing houses, media companies and advertising agencies throughout Oman and the Gulf. The exhibition will be showcasing latest technology in Digital Signage and will highlight the growing role of Social Media and other internet-based communication technologies. The focus of attraction will be outdoor advertising, marketing services as well as event and exhibition management, making the 3 day event truly representative of media, advertising and their strategic aligns, essential for effective marketing and communications. Besides being located in Oman, Paragon has operations also based in Kuwait and Bulgaria, where too it functions as a fully fledged marketing communications agency. Paragon has won a total of 57 international, regional and local awards on creativity and also has been featured in 19 international books on advertising and graphic design. Reference to Paragon’s work is available on its official Facebook page and YouTube channel.

06
Apr
11

Blog Anubis’ Louai Alasfahani Tells It How It Is


By: Copyranter.
Monday, 28 March 2011
I catch up with Louai Alasfahani at the Dubai Lynx 2011 and ask him about his thoughts of this year’s work as well as the future of the region’s creative.
Like him or hate him, you gotta respect this man for just telling it how it is. If you don’t know who Louai is, all you have to do is google his name or just check out his blog at: http://bloganubis.com/ 

Louai’s blog broke the story on FP7’s Fadi Yaish and the scam work which tainted our region a couple of years back. The scandal ultimately created a massive shake up at FP7 and eventually forced Dubai Lynx to revoke FP7’s ‘Agency of the Year’ accolade as well as various awards and ban them from entering any work into the Lynx.

To put it bluntly, bloganubis will name and shame you if your cheating in the region. Check out Louai’s blog and his thoughts here (sorry for butchering your name Louai).




Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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