The truth communicated with logos

Special thanks to Didi George for sharing this with us 🙂

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Paragon featured in Arab Ad Dec 2011 – Kuwait special issue

Published in Arab Ad December 2011, Vol. 21 No. 12. Page: 51.

Oxford Business Group logo inspires Choueiri Group

Original: Oxford Business Group

Less original: Choueiri Group

Bothe the above examples have the same core idea with difference in color scheme.

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. [1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

copycat busted at the speed of web

Published in the International Herald Tribune. Friday, October 14, 2011. Page: 20.

Special thanks to Mr. Marzouq J. Al Marzouq for sharing this with all of us 🙂

Paragon organizes the Stefan Kanchev world of logos exhibition at AUK sponsored by the IAA

 

 

The exhibition will be held for students in graphic design and industry professionals who are interested in the art of logo design and will be open to all FREE admittance.

My Fonts creative characters

BY: http://www.myfonts.com

Based in Bulgaria, Svetoslav Simov — “Svet” to his friends — runs one of the most successful young microfoundries to have joined MyFonts in recent times. In less than three years, his Fontfabric collection has grown to almost thirty type families, many of which have become top sellers. His typefaces are in perfect tune with the current revival of 1970s geometric lettering and ornamentation, a style of graphic design which he loves and admires, while adding subtle new flavors to the repertoire of available fonts. Meet Svetoslav Simov, our man in Sofia.

Copycat logo busted in recored time

The Original

Client: Bustan Al Wataniya

Agency: Paragon Marketing Communications

Designer: Konstantin Assenov

Country: Kuwait

Uploaded to logopond on: 4th of September, 2011.

Source: http://logopond.com/gallery/detail/145868

The Copycat

Client: byte.at Media Gmbh

Designer: Unknown

Country: Unknown

Uploaded to logopond on: 14th of September, 2011.

Source: http://logopond.com/gallery/detail/146826

In the age of the internet it took someone 10 days to copy our work but it only took us 2 hours to find out.