Politically incorrect creativity

Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring  for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!

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Anubis live at the Oman 3rd media and advertising conferance

BlogAnubis is an active participating exhibitor at Oman’s 3rd Media & Advertising conference. October 18-20, 2011.

Dubai Lynx 2011 – How was it for you?

Published in Gulf Marketing Review, May 2011. Page: 30.

Copycats love fresh fish

Client: M&J Seafood

Country: UK

Year: 2011

NB. Almost won a Best of Show in the Print category 😉

Source: Classic John West ad recycled / Une histoire de “suiveurs”

Egyptian President Husni Mubarak’s Super Glue

A political spoof/Ghost ad expressing the situation in Egypt. Commercial ads featuring politician figures are not a new thing. For other examples of spoof ads featuring  politicians please check the following links Ideas? Where’s your creativity? and Drivers wanted

 

 

Copy cat 2010 award of the year goes to Seif El Degwi

The above is screen shoot of the “Artist” Deviant Art page caprozo911 http://caprozo911.deviantart.com/gallery/#_featured , notice that 85% of his work is either copycat, cliche’ or ghost ads!!! We have featured Seif’s “work” in the past in seperat posts so I will not duplicate the effort. Instead I will just post the links to the above examples from this blog and you can draw your own conclusions.

This is what happens when you copy and paste

Talent for sale

head shot

another #$$ hole

Smoking ghost

 

Self portrait of the “Designer” wearing his crown with the GAP logo which we all know is an abbreviation of Guy And Proud.

This is what happens when you copy and paste

Here is yet another intresting e-mail sent in by Kris which I would like to share with everyone with a Talent….

Hi Louai …
“BEAUTIFUL REPRODUCTION” of the french ad …  http://anorudo61.deviantart.com/gallery/#/d2d7t8x
same concept … The text actually is a English translation of the French ad … Can You believe this? (how your perception changes when you drink and drive)
THE United Nation ad is the Not-So-Original ONE … found on the deviant art page of a “Creative” from Talent Ad Agency Kuwait … http://caprozo911.deviantart.com/gallery/
And the Funny comment under the ad … This ad was a “Gift for [ United Nations Road Safety Collaboration ]” …
Did i mention the “Talent” guy doesn’t know how   “pirson” (PRISON) is spelled … lol …
GOOD JOB TALENT!!! You “didn’t” it again!!!

Client: “Fake” UN

Agency: Talent

“Fake” Designer: Seif El Degwi

Country: Kuwait

Upon doing some more investigation into this copycat crime I dug up the original ad. So its officially Safe to communicate the fact that Seif El Degwi copied the copier of the original ad which was first published in India as per the following details. So he (Seif) copied the copied idea, the headline and the art direction!!!!!!!!!

Don’t Drink and Drive

Advertiser: Triumph Distillers & Vintners

Agency: SSC&B Lintas

Country: India.

The above example is published in the ACT (Advertising Community Together) Responsible advertising exhibition, 2006 booklet. the exhibition was held in Kuwait here is a link IAA Kuwait presents 2008 ACT expo advertising for a better world