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Archive for the 'Jordan Advertising Awards' Category

19
Oct
11

Politically incorrect creativity


Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring  for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!

Continue reading ‘Politically incorrect creativity’

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22
Sep
11

Harvey Davidson – The agency that copied these ads also copied


 Question: Are they mocking you?

Answer: Hell YES.

http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320305

http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320355/

27
May
11

Dubai Lynx 2011 – How was it for you?


Published in Gulf Marketing Review, May 2011. Page: 30.

11
Mar
11

Four new accolades for Paragon in the 2008 – Kuwait Arab Advertising Awards


Published in Al Qabas on the 11th of August 2008. Page: 35.

10
Mar
11

IAA Kuwait Chapter 1st Young Creative Challenge


Deadline extended by popular demand till the 13th of April 2011.

Deadline extended by popular demand till the 13th of April 2011.

Continue reading ‘IAA Kuwait Chapter 1st Young Creative Challenge’

16
Feb
11

Dubai Lynx 2011 Registration is open


For registration, Please visit http://www.dubailynx.com/attend_fest/delegate_packages.cfm

 

15
Feb
11

Blog Anubis supports 2011 Dubai Lynx


Blog Anubis is a proud supporter of the Dubai Lynx advertising creativity festival. The Dubai Lynx (in my opinion) is currently the most credible festival awarding creativity in the Middle East as evident by the actions taken two years ago when they withdrew the title of Agency of the Year and several trophies from an agency which did not adhere to the competition rules and regulations. They also updated their rules and regulations (see Great move Dubai Lynx ).

Many media vehicles including Arab Times, Seyassah and RLP have confirmed their support for the Dubai Lynx from Kuwait with many more confirming on a daily basis.

For more details of the Dubai Lynx, for entering work and for deltgate registration please visit their website http://www.dubailynx.com

 




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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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