Archive for the 'Articles' Category


Wikipedia to go offline

17 JANUARY 2012
Wikipedia to go offline

Wikipedia is protesting against proposed anti-piracy legislation in the US by taking part in a web-blackout tomorrow.

Founder of the online collaborative encyclopaedia, Jimmy Wales, announced its participation in an online blackout yesterday.  He added:  “I hope Wikipedia will melt phone systems in Washington on Wednesday.”  Wikipedia joins opposition against the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA).

The decision was taken after 1800 Wikipedia collaborators discussed their options over the last three days on a Wikipedia discussion thread.  Other sites including Reddit and blog Boing Boing will be taking part in the blackout.  Stop SOPA activists were also hoping that Twitter would join them, but the micro-blogging site has declined.

“Wikipedians from around the world have spoken about their opposition to this destructive legislation,” said Wales. “While we regret having to prevent the world from having access to Wikipedia for even a second, we simply cannot ignore the fact that SOPA and PIPA endanger free speech both in the United States and abroad, and set a frightening precedent of Internet censorship for the world.”

The action hopes to make more people aware of the legislation and encourage more of them to contact their representative or relevant branch of government for those living outside the US.

SOPA and PIPA have drawn a lot of attention from technology, entertainment, media and political sectors. Over the weekend News Corporation chief executive Rupert Murdoch attacked the White House for its position on the anti-piracy legislation.

David Hing, London



IAA connections, news & events from chapters around the world. Marie Scotti

Australia Chapter’s “Big Idea” Competition – Winner Announced
Chapter President Heather Leembruggen reported the winner of this year’s “Big Idea” student award competition. The Bommerang One team from Edith Cowan University took home the award for their response to the Coeliac Australia client brief. More than 80 university students from across the country entered the competition. See The Winners »

Chapter’s New Thought Leadership Program
Chapter President Heather Leembruggen reports that the Chapter has introduced “IAA Thought Leadership Forums” – a series of breakfast and lunch events, to feature thought Leaders in solo presentations and panel discussions on the latest developments and trends impacting the marketing industry.

India Chapter’s Olive Crown Awards
The awards, created in 2011, seek to recognize creative excellence in communicating sustainability. Deadline for entries is January 31, 2012.
Details on how to enter the 2012 contest can be found here »

Denmark Chapter Holds Elections, Creates New Digital Diploma
At their AGM meeting held recently Erich Karsholt of Bates Y&R Copenhagen was elected chapter president.

Donald Nekman also reported on a new training program created by the Chapter – the IAA Digital Diploma which began in September. MORE »

Hungary Chapter receives delegation from China
The meetings in Budapest took place on October 26 and were organized by the Hungary Chapter. Gan Lin, Vice Minister of State led the delegation which was received by the chapter board at the headquarters of MTVA (Hungarian Public Service Media). Chapter President Ilona Pocsik gave a presentation about the activities of the Chapter, situation of the advertising/media marketing industry and expected trends. See the Photo and Get More Information »

Bahrain Chapter Events
The Chapter held its annual gathering on November 1 at the Intercontinental Regency Hotel. Under the patronage of Shaikh Fawaz Bin Mohamed Al Khalifa, President, Information Affairs Authority, it was attended by more than 100 members and guests. Highlights of the meeting included the announcement of a new Media City planned for Bahrain as well as a new international Bahrain television channel to be launched. See the Photo and Get More Information »


New Kind of Cinema Advertising Lets Audiences Play With Their Favorite Brands In A Truly Social Media Experience

NCM Media Networks and Audience Entertainment Group Engage Movie Audiences With The First National Interactive Big Screen Cinema Game in the U.S. 

New Kind of Cinema Advertising Lets Audiences Play With Their Favorite Brands In A Truly Social Media Experience 

Centennial, CO & New York, NY – (December 5, 2011) – Moviegoers in select theaters nationwide will get taken on a wild ride this holiday season with a new big screen AudienceGameTM featuring the latest in interactive social gaming technology – where the audience shapes the outcome.

NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, worked together Audience Entertainment Group and a top travel industry brand to create the new 90-second interactive game, which is the first national cinema advertising campaign of its kind in the United States.

The new AudienceGame is being presented throughout December exclusively during NCM’s FirstLook pre-feature program in select movie theaters in major markets including Atlanta, Boston, Chicago, Dallas, Denver, Houston, Knoxville, Los Angeles, Minneapolis, New York, Philadelphia, San Francisco and Washington, DC.

In the game, moviegoers will be able to join a classic cartoon character in an interactive, big screen version of a wild water ride from the comfort of their movie theater seats. By moving their arms and acting together as a group, the audience will create a virtual “human joystick” to control the videogame action onscreen – zipping down the slide and retrieving objects along the way. The score will be posted at the end of the game, but no matter what the tally, the audience always wins by being among the first in the U.S. to experience the future of cinema advertising.

“We are always looking for ways to make FirstLook an even more exciting part of the movie theater experience, and being able to launch the first national AudienceGame is great fun because moviegoers can truly interact directly with a brand on the big screen, making it both the star and the entertainment,” said Cliff Marks, NCM’s president of sales and marketing. “Agencies and marketers are viewing AudienceGames as a good way to extend their integrated online and mobile marketing efforts. After all, playing a game with a theater full of people is about as social as media can get!”

This exciting new campaign features Audience Entertainment Group’s first-ever use of the combination of live video and animated overlays in an AudienceGame. To view the game, visit

“Our ongoing relationship with NCM is the centerpiece of our company’s strategy to create a distribution channel for its next generation interactive, social media group gaming platform,” said Barry Grieff, CEO of Audience Entertainment Group. “This engaging entertainment company campaign is a new advertising approach, and the first of many branded AudienceGames that we look forward to developing with NCM and its national advertising clients in the future.”

While this is the first national campaign of its kind in the United States, Audience Entertainment Group has been perfecting its new “group motion capture” and “augmented reality” software technology for the past several years at events across the globe, including games sponsored by mobile phone

brand Orange at the Festival Of Lights in Lyon and at a charity concert in London’s Royal Albert Hall. AudienceGames have been enjoyed in movie and IMAX theaters, arenas/stadiums, rock concert venues and indoor/outdoor public screens in over 40 cities in 9 countries on 4 continents around the world. Video examples can be viewed at

Audience Entertainment Group games are presented in movie theaters in the U.S. exclusively through NCM Media Networks.

Continue reading ‘New Kind of Cinema Advertising Lets Audiences Play With Their Favorite Brands In A Truly Social Media Experience’


copycat busted at the speed of web

Published in the International Herald Tribune. Friday, October 14, 2011. Page: 20.

Special thanks to Mr. Marzouq J. Al Marzouq for sharing this with all of us 🙂


Paragon organizes the Stefan Kanchev world of logos exhibition at AUK sponsored by the IAA



The exhibition will be held for students in graphic design and industry professionals who are interested in the art of logo design and will be open to all FREE admittance.

Continue reading ‘Paragon organizes the Stefan Kanchev world of logos exhibition at AUK sponsored by the IAA’


My Fonts creative characters


Based in BulgariaSvetoslav Simov — “Svet” to his friends — runs one of the most successful young microfoundries to have joined MyFonts in recent times. In less than three years, his Fontfabric collection has grown to almost thirty type families, many of which have become top sellers. His typefaces are in perfect tune with the current revival of 1970s geometric lettering and ornamentation, a style of graphic design which he loves and admires, while adding subtle new flavors to the repertoire of available fonts. Meet Svetoslav Simov, our man in Sofia.

Continue reading ‘My Fonts creative characters’




7 September 2011 – The Spikes Asia Advertiser of the Year honours a brand that has set itself apart through the quality of its campaigns with consistently high creative communications whilst encouraging and nurturing innovative marketing techniques produced by their agencies across the Asia Pacific region.

This year, Spikes Asia is proud to present the award to Samsonite, the 100-year-old global travel luggage brand and the largest in retail sales value.

Samsonite International is engaged in the design, marketing and sale of travel, business and casual luggage as well as travel accessories. Their core brand, Samsonite®, is one of the most well-known travel luggage brands in the world and has been central to the growth and success of the business since it was first introduced in 1941. Over the last century, they have developed and widely commercialised numerous innovations in luggage, establishing key industry trends and adapting to evolving consumer needs.



Porsche Centre Kuwait wins Porsche Middle East Marketing Award


Kuwait. Porsche Centre Kuwait was awarded with the prestigious Marketing Award at the annual Porsche Middle East and Africa Marketing Conference held in Dubai last month. Graeme Hunter, General Manager of Behbehani Motors Company and Darren Abel, Brand Manager of Porsche Centre Kuwait, who attended the conference proudly, accepted this honourable accolade. The award acknowledges the centre’s creative marketing strategies which continue to generate growth and positive results for Porsche Centre Kuwait.


Several factors are taken into consideration when choosing the recipient of this reward. Continuous marketing excellence coupled with regular initiatives, innovative ideas and unique campaign developments and implementation all contributed to Porsche Centre Kuwait’s success. The centre and its team of dedicated professionals all played a role in achieving consistent performance in all areas, while continuing to raise the bar of excellence.


Porsche Centre Kuwait provides its customers with high standards of customer care, both sales and after sales, quick service facilities and is compliant with international Porsche standards. The Porsche Middle East Marketing Award is an acknowledgement of all the hard work, creativity, and fresh marketing plans designed to produce continued sales growth and innovative new campaigns to further enhance the Porsche experience for its entire client base.



Ad-renalin welcomes Louai Alasfahani, Anubis and Paragon in Oman





Kuwait’s Paragon announces Oman office opening

Published in Gulf Marketing Review, May 2011. Page: 14.







Published in Muscat Daily. Businss pages. First page. 

Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.


Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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