Archive for the 'Advertising Awards' Category

29
Dec
11

Paragon featured in Arab Ad Dec 2011 – Kuwait special issue


Published in Arab Ad December 2011, Vol. 21 No. 12. Page: 51.

23
Dec
11

Its beautiful day, and I cant see it – Act responsible


http://www.act-responsible.org
http://www.facebook.com/ACTResponsibleAds
http://www.youtube.com/ACTResponsibleAds
https://twitter.com/#!/actresponsible

19
Oct
11

Politically incorrect creativity


Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring  for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!

Continue reading ‘Politically incorrect creativity’

19
Oct
11

Anubis live at the Oman 3rd media and advertising conferance


BlogAnubis is an active participating exhibitor at Oman’s 3rd Media & Advertising conference. October 18-20, 2011.

19
Oct
11

Creativity finest hour, The 48 hour film project competition


About the 48 Hour Film Project

The 48 Hour Film Project is a wild and sleepless weekend in which you and a team make a movie—write, shoot, edit and score it—in just 48 hours. On Friday night, you get a character, a prop, a line of dialogue and a genre, all to include in your movie. 48 hours later, the movie must be complete. Then it will show at a local theater, usually in the next week.

In 2009, nearly 40,000 filmmakers made 3,000 films in in 76 cities around the world. You can see press about us here or watch our films here. We’ll be back and even bigger in 2009!

More about the 48HFP

 

22
Sep
11

Harvey Davidson – The agency that copied these ads also copied


 Question: Are they mocking you?

Answer: Hell YES.

http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320305

http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320355/

07
Sep
11

SAMSONITE HONOURED WITH SPIKES ASIA ADVERTISER OF THE YEAR AWARD 2011


RAMESH TAINWALA, PRESIDENT OF SAMSONITE ASIA-PACIFIC & MIDDLE EAST
TO ACCEPT THE AWARD

7 September 2011 – The Spikes Asia Advertiser of the Year honours a brand that has set itself apart through the quality of its campaigns with consistently high creative communications whilst encouraging and nurturing innovative marketing techniques produced by their agencies across the Asia Pacific region.

This year, Spikes Asia is proud to present the award to Samsonite, the 100-year-old global travel luggage brand and the largest in retail sales value.

Samsonite International is engaged in the design, marketing and sale of travel, business and casual luggage as well as travel accessories. Their core brand, Samsonite®, is one of the most well-known travel luggage brands in the world and has been central to the growth and success of the business since it was first introduced in 1941. Over the last century, they have developed and widely commercialised numerous innovations in luggage, establishing key industry trends and adapting to evolving consumer needs.

Continue reading ‘SAMSONITE HONOURED WITH SPIKES ASIA ADVERTISER OF THE YEAR AWARD 2011’

31
Aug
11

SPIKES ASIA LAUNCHES SPIKES YOUNG MARKETERS ACADEMY


31 August 2011 – Spikes Asia is pleased to announce the launch of the Spikes Young Marketers Academy, a learning programme targeted at marketers and brand managers, aged 30 years or younger, working within a client organisation.

The objective of the Spikes Young Marketers Academy is to address the importance of creativity in brand communications and strategy and to equip young marketers with the skills, best practices and inspiration needed to help them achieve more world-class communication for their brands and to maximise the value of client-agency relationships.

Continue reading ‘SPIKES ASIA LAUNCHES SPIKES YOUNG MARKETERS ACADEMY’

31
Aug
11

CANNES LIONS 2012 REVERTS TO ORIGINAL DATES: 17-23 JUNE


Cannes Lions 2011

30 August 2011 – The dates for the 2012 Cannes Lions International Festival of Creativity will revert back to the usual third week in June next year after the decision by the city of Cannes to postpone until further notice the refurbishment to the Palais des Festivals.

Earlier this year, the organisers of the Cannes Lions International Festival of Creativity had agreed to move the dates of the 2012 event two weeks earlier than usual to allow for improvements to be made to the Palais des Festivals. Having just been informed by the city of Cannes that for various internal and external reasons the proposed upgrade works of the Palais des Festivals have now been postponed, to avoid a crossover with the end of the Cannes Film Festival, Cannes Lions will revert back to the usual dates in the third week of June: 17-23 June 2012.

“We apologise to those who may have already made plans around the earlier dates, but after consulting with many people in the industry, there was an overwhelming view that our delegates would prefer to revert to the traditional Cannes Lions dates,” says Philip Thomas, Cannes Lions CEO. “A time slot that has been in peoples’ diaries for the best part of 60 years,” he continues.

27
Aug
11

Paragon congratulates Porsche Center Kuwait


 

 

 

 




Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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