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Archive for the 'Graphic Design' Category

06
Jan
12

The truth communicated with logos


Special thanks to Didi George for sharing this with us 🙂

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30
Dec
11

New year, new stories. Happy 2012


29
Dec
11

Paragon featured in Arab Ad Dec 2011 – Kuwait special issue


Published in Arab Ad December 2011, Vol. 21 No. 12. Page: 51.

27
Nov
11

Oxford Business Group logo inspires Choueiri Group


Original: Oxford Business Group

Less original: Choueiri Group

Bothe the above examples have the same core idea with difference in color scheme.

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. [1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

16
Nov
11

Join the 2011 Oman Jeep Jamboree


Client: Jeep

Agency: Paragon International

Country: Sultanate Of Oman

08
Nov
11

copycat busted at the speed of web


Published in the International Herald Tribune. Friday, October 14, 2011. Page: 20.

Special thanks to Mr. Marzouq J. Al Marzouq for sharing this with all of us 🙂

30
Oct
11

The big idea vs the cliche’


Client: Behbehani Motors Company – VW

Agency: Paragon Marketing Communications

Country: Kuwait -2011

Client: Behbehani Motors Company – VW

Agency: Bates Pan Gulf

Country: Kuwait -2011

Check out more “creativity” by Bates Pan Gulf Kuwait by following links on this blog

When will they learn?

Vegetarian beasts

Cannes Lions reaction to the 2009 Dubai Lynx

Torn creativity

Fruity

Bursting another copycat Bubble in Kuwait

splash of creativity




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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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