23 | March | 2008

Archive for March 23rd, 2008

Mar

K.O.

By Anubis Leave a Comment

Categories: COPY CAT ADS

Original: Paragon Marketing Communications

Agency: Paragon Marketing Communications

Creative Director: Louai Alasfahani

Award: Bronze at the International Summit Creative Award

Kuwait – 2003

Less Original: Al HadafKuwait – 2008

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.