Special thanks to Didi George for sharing this with us 🙂
Archive for the 'X-Files' Category
Agency: McCann Melbourne
Creative Directors: Julius and Ethal Rosenberg
Planning Director: Felix
Group Account Director: John Bosley
Work Experience Kid: Haley Joel Osment
Client: Americana – Hardees
Year: August 2011
We are going to use this most recent example from Kuwait to learn what not to do in any ad specially an outdoor ad:
1- According to the VIPS formula (Visibility, Identity, Promise, Singleminded) this ad is missing the “I” for identity, who is sending this message?!!!!!!!
2- According to the AIDA formula which was later on improved to AIDCA (Attention, Interest, Desire, Conviction, Action) the “A” for Action is missing. What action should the recipient of this message take after going through all the stages of AIDCA?!!!!!!
3- The very nature of OOH (Out Of Home) does not lend itself well for long copy as the drivers barely have time to register your message in less than 6 seconds
4- It is a cardinal sin to omit the identity of the “Sender” in the communication process according to Shannon & Weaver communication model.
A political spoof/Ghost ad expressing the situation in Egypt. Commercial ads featuring politician figures are not a new thing. For other examples of spoof ads featuring politicians please check the following links Ideas? Where’s your creativity? and Drivers wanted
I came across this interesting website selling T-shirts with many crazy and funny messages and graphics from a design point of view as the visually communicate the power of branding. I hope you enjoy them.