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Archive for the 'X-Files' Category

06
Jan
12

The truth communicated with logos


Special thanks to Didi George for sharing this with us 🙂

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07
Sep
11

Muammar Gaddafi in topical ad for lifebroker


The ad will run in tomorrow’s The Age, The Australian and Sun Herald.

Credits:

Agency: McCann Melbourne
Creative Directors: Julius and Ethal Rosenberg
Planning Director: Felix
Group Account Director: John Bosley
Work Experience Kid: Haley Joel Osment

Via: http://mumbrella.com.au/muammar-gaddafi-stars-in-topical-ad-for-lifebroker-56738

 

 

29
Aug
11

Who swallowed the logo? then throw-it-up!!!


Client: Americana – Hardees

Agency: UniExpo

Country: Kuwait

Year: August 2011

We are going to use this most recent example from Kuwait to learn what not to do in any ad specially an outdoor ad:

1- According to the VIPS formula (Visibility, Identity, Promise, Singleminded) this ad is missing the “I” for identity, who is sending this message?!!!!!!!

2- According to the AIDA formula which was later on improved to AIDCA (Attention, Interest, Desire, Conviction, Action) the “A” for Action is missing. What action should the recipient of this message take after going through all the stages of AIDCA?!!!!!!

3- The very nature of OOH (Out Of Home) does not lend itself well for long copy as the drivers barely have time to register your message in less than 6 seconds

4- It is a cardinal sin to omit the identity of the “Sender” in the communication process according to Shannon & Weaver communication model.

Continue reading ‘Who swallowed the logo? then throw-it-up!!!’

30
Jan
11

Egyptian President Husni Mubarak’s Super Glue


A political spoof/Ghost ad expressing the situation in Egypt. Commercial ads featuring politician figures are not a new thing. For other examples of spoof ads featuring  politicians please check the following links Ideas? Where’s your creativity? and Drivers wanted

 

 

25
Dec
10

Advertising FAIL


Continue reading ‘Advertising FAIL’

19
Dec
10

Destroy Capitalism and other examples of the branding power


I came across this interesting website selling T-shirts with many crazy and funny messages and graphics from a design point of view as the visually communicate the power of branding. I hope you enjoy them.

Continue reading ‘Destroy Capitalism and other examples of the branding power’

20
Nov
10

McDonald’s alien Zombies food chain


The Mc Donald’s food chain

Bone ape ate it

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I found this while surfing, it is a demonstration on the process of brain mapping.




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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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