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Archive for the 'MENA Crystal' Category



11
Apr
09

Long story short


picture-1

Art Director: Ricardo Best
Copywriter: Daniel Jubilot

Source: Ads of the World Research Competition Winners

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14
Feb
09

creative allure


liveissue

Source: Campaign Middle East. By Nick Henderson.

I was not surprised of Chafic Haddad response that “the issue of scams and copycats has been blown our of all proportion” I think he is starting to feel the heat and as such is trying to undermine the creative awakening in the GCC (the first step towards fixing a mistake is admitting that the mistake exists).

Chafic Haddad (and JWT) know well about the mistakes that won them creativity awards (be it Lynx, KAAA, MENA Crystal) or others that got them the title Agency of the Year in 2008) so he for one will not be admitting to such mistakes 😉 once again FP7 Doha is Agency of the Year in my book.

NB. lets not forget that many of Chafic’s “creative ideas” are featured on this blog alongside the ORIGINALs 😉 check these out for an example (to see more just search this blog for JWT):

Say No…to copy-cats

Mouse trap or copy cat trap?

Sushi

To add insult to injury the creative director of this awarded copy cat is serving as a judge on the 2008 MENA Crystal Creativity Awards jury!!! and guess who dominated the Awards 😉

17
Nov
08

Move up to the source of creative inspiration


Client: Wataniya Telecom

Agency: Impact & Echo BBDO

Country: Kuwait

Year: November 2008

gold-ladder-3

source: http://www.shutterstock.com/pic-4025494-climbing-golden-ladder.html

It is sad to see a big advertiser such as Wataniya Telecom working with an internationally affiliated agency such as Impact & Echo BBDO producing “creative” work of this level.

Clip art are not supposed to be used in such a way for such a client by such an agency. Whatever happened to differentiation, corporate image and originality?

clipartlogo1

wwwglobal-magcom

 golden-devil

The devil is in the detail 😉

NB. When you sign to fotolia, you get a credit that is worth one dollar, and the cost of the high resolution clipart is just 3$ check it out http://us.fotolia.com/microsoftclipart?xc=j0439348&LLCC=en-US

dsc03261

Client: Wataniya Telecom

Agency: Zenith media

Country: UAE – Duabi

Clip art, in the graphic arts, refers to pre-made images used to illustrate any medium. Today, clip art is used extensively in both personal and commercial projects, ranging from home-printed greeting cards to commercial candles. Clip art comes in many forms, both electronic and printed. However, most clip art today is created, distributed, and used in an electronic form. Since its inception, clip art has evolved to include a wide variety of content, file formats, illustration styles, and licensing restrictions. Clip art is generally composed exclusively of illustrations (created by hand or by computer software), and does not include stock photography. source: wikipedia.

17
Sep
08

PlaTonic Brown envelope


Original?: Toshiba

Agency: Shalmor Avnon Amichay / Young & Rubicam

Israel – 2004

Distinction: Bronze medal at the New York Advertising Festival

Original?: Sony

Agency: MPRC

Belgium – 2004

Distinction: Silver medal at the New York Advertising Festival

Less original: Sony

Agency: Tonic Communications

UAE – 2005

Distinction: Gold medal at the Cannes Lions advertising festival

 

All of the above examples are featured in a book titled “Nouveau?” by Joe La Pompe. Pages: 226 – 227. ISBN: 978-2-7533-0069-9.

Source:www.joelapompe.net

It is sad that the first gold lion from the Middle East is traced back as a copy cat or an idea that has been done before by two other agencies a year earlier whom already got awarded for the creative idea in a widely publicized international event…yet the UAE advertising industry still boosts about its leading position in the MENA region and its top notch creative’s.

here is and excerpt of what the creative director of Tonic had to say about creativity as it was published in Media Week…

Picture 12

published in GMR Gulf Marketing Review. June 2005. Page: 37.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

06
Jul
08

Keep (T)alking


Mazen Fayad

Mazen M. Fayad, Executive Creative Director, JWT Kuwait

“On behalf of JWT Kuwait, JWT creative team and myself I would like to congratulate all the winners at the KAAA especially agency/network of the year FCB Horizon.

Mabrouk.

Although JWT Kuwait harvested 10 awards (4 gold, 4 silver, 2 bronze), we were surprised that none of the work that was celebrated at the regional and international ceremonies (New York Festivals, Dubai Lynx and Mena Cristal) had won. Then again, while international recognition means a lot to us, being respected and admired locally shows that our work is well-targetted and relevant to our business, our clients and our immediate consumers.

On that front, and I’m sure you would all agree with me that the level of advertising including those we had won is still not up to all our desired standard. Is it because of the nature of the market? Is it because of the budget factors? Is it because we are not up to the international level? Is it because we have conformed to the status quo? Or is it because of the qoz? Frankly, we have the tendency of turning all these questions into invalid excuses but at the end of the day we all want to produce great work.

So let’s do it!

As creative directors, we owe it to our talents to bring out the best in them. If they can’t do it on their restricted briefs, let them do it pro-actively. This is their motivation – and trust me we would all be surprised (even on the business side). So let’s not bash one another for what was released and what was not and what is ghost and what is not, instead, let’s celebrate good ideas wherever they come from and raise the standard of the industry we work. Because on any given night, winning another award is not as orgasmic as winning the one we are all proud of”.

Source:http://www.ads2blog.com/2008/06/30/at-the-end-of-the-day-we-all-want-to-produce-great-work/

The above great speech bestowed upon us by the great creative leader of his time sounds convincing at first; but a closer examination of “his” creativity many of which are featured on this blog brings us to the conclusion that it is not enough to talk the talk…you should also walk the walk…so either practice what you preach or…keep walking.

NB. Why were the comments off for this post on the source? One way communication!!!

05
Jul
08

Torn creativity


First published in September 2000

First published in September 2000

Anubis272

Published in Adweek magazine. Vol. XLVIII No. 25. June 18, 2007. Special Report. Page: SR9.

picture-11

First Published in September 2000.

Source: http://www.coloribus.com/admirror/torn_page/

Awraq 2004010

Published in Adweek magazine.Vol. XLVII. No. 25. June 19, 2006. Page:13.

http://www.adweek.com

picture-22

Bates Pan Gulf does it again; it got shortlisted at the 2008 Dubai Lynx with a copy cat thinking that they would get away with it 😉

Source: http://www.dubailynx.com/winners/print/win_99_1_03069.htm

Type of Entry: Magazine

Category: Drinks

Title: RIPPED

Advertiser/Client: DLUSH

Product/Service: DELUXE BEVERAGES

Entrant Company, City: BPG KUWAIT, Kuwait City

Country: KUWAIT

Advertising Agency, City: BPG KUWAIT, Kuwait City

Country: KUWAIT

Creative Director: Souheil Arabi

Copywriter: Aaron Arthur

Art Director: Radwan Atwi

Account Supervisor: Plamena Koeva

audi_quattro

The Above ad is of an identical idea but with a slightly different execution

AgencyGrey Dubai, UAE
Creative Director: Mounir Harfouche
Art Director: Vipul Salvi
Copywriter: Vipul Salvi
Photographer: Alister Miller
Published: 2007

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

12
Apr
08

Kids r us


Taiba Color Blind 1

Taiba Color Blind 2

Taiba Color Blind 3

Agency: JWT Kuwait

Executive Creative Director: Mazen Fayad

Associate Creative Director: Mark Makhoul

Art Director: Amin Abuhamzeh

Copywriter: Laila Algharabally

Photographer: Steve Kauzman

Retouching: Rotfilter

Source: http://www.adblogarabia.com/taiba-hospital-color-blind-kids-can-see-color/

http://www.adblogarabia.com/taiba-hospital-color-blind-kids-can-see-color/

http://www.dubailynx.com/winners/2008/print/index.cfm?award=4&page=4

Although congratulations are in order for the overall quality of the campaign which won a Bronze at the 2008 Dubai Lynx; however it should not have been allowed to enter as it was never ever published by a paying client within the specified time frame for the competition.

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

this also got awrded at the 2007 MENA Crystal – magazine crystal.

 

taibafeb08

taibamarch08

ghost-busters2




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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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