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Archive for the 'Ghost Ads' Category



05
Apr
09

Rusty idea


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Volkswagen Battery – 2000
Claim : “Lasts up to 4 times longer”
Source : Cannes Shortlist!
Agency : AlmapBBDO (Brazil)

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Duracell Car Battery – 2006
Source : Cannes Archive Online
Agency : Ogilvy & Mather Mexico City
(Mexico)

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Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Copywriter: Arun, Noufal Ali
Illustrator: Sannop, Renjith Pillai
Photographer: Jacob.k, Sandra M. Matheson
Client Servicing: Ajay Menon, Manish Rodrigues

Koba Car Battery – 2009
Claim : “Long lasting batteries”
Source: Rusty idea / Une idée élevée en batterie

junkyard_fullsize   koba1

Source: Koba long lasting batteries

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For some reason Media Week was desperately defending this particular job by FP7 Muscat. I mean they spoke to me for more than one hour and only quoted me in two or three sentences yet they dedicated a full page to defend a clear case of plagiarism without referring to any of the creatives. it is on joelepompe site and it is debated on adblogarabia; here is a link to the debate Koba long lasting batteries

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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05
Apr
09

Aramex complains about FP7 Doha work


 

Written by Eliot BeerSunday, 05 April 2009 
Oh lor. Yes, Aramex has now joined the growing list of gripers about Fortune Promoseven Doha’s Lynx work, in the ongoing cavalcade of farce and scandal that is the awards aftermath. Gulf News reported on Friday that the regional shipping company had not had anything to do with the Gold Lynx-winning campaign from the dudes in Doha. 

“In reference to the Dubai Lynx 2009 awards and the awarding and subsequent withdrawal of the award [we presume it means Samsung, etc], Aramex wishes to clarify that it has never commissioned or worked with FP7 Doha or any party to develop or publish this campaign, which bears a striking resemblance to a campaign published by the FedEx Corporation in February 2009,” the paper quoted an unnamed Aramex spokesman as saying.

We like the nifty way the statement combines suggestions of scam with suggestions of copying. At this point we should point out that the FedEx campaign in question may actually have appeared slightly AFTER the Aramex work – but that’s by the by.

The Aramex statement continued: “Since the award announcement, Aramex has been in direct contact with Fortune Promoseven Group executives to resolve this issue.”

We’ll be seeking comment from Lynx and FP7 as soon as possible.

For anyone who’s been hiding behind a rock somewhere, FP7 Doha has so far: been accused of mass-scamming and some copying for its Lynx entries; managed to piss off much of Lebanon and all of Samsung with its Jesus ad; been investigated by its head office; and had its Agency of the Year gong and seven others pulled.

And now this.

The situation really is starting to get ridiculous. No, we tell a lie – it was ridiculous last week. This is… actually we’re not sure what this is at this stage. Depressing, mostly.

Ok, here’s an idea: any FP7 Doha clients that DID approve work at the awards, please raise your hands.

One…

Source: http://adnationme.com/news/top-story/aramex-complains-about-fp7-doha-work.html

Related link: WTF FP7

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Related post: http://archive.gulfnews.com/articles/09/04/04/10301097.html

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

 

03
Apr
09

Scam Ads


By Graham Thomas

Scam ads done by ad agencies just to win awards are the bane of advertising. After all, are there scam movies winning Oscars? Or scam books winning the Booker Prize? Or scam art winning the Turner? Or scam journalism getting a Pulitzer? (Well sometimes there is and then the journalist is cast into hell.)

What is a scam?

There are a number of types:

– the ad written for some non-existent client, that never appears in any media but is still submitted for awards.

– or the client is something like a bar in Singapore and the ad appears once in a free-sheet, and any cost is borne by the agency.

– maybe the client is a bona-fide client of the agency but the ad is done without their knowledge and appears without them even knowing.

– pro-bono charity ads where the client is told that the work will be done for free but they’re not allowed to interfere.

No scam ad has ever seen a brief.

Scam ads mean that the creatives aren’t working on client business; it eats into the resource of the agency; there might be some financial shinnanigans taking place with client and agency money.

But most importantly they are easy. The difficult, the creative skill in advertising is to be able to take a boringly banal brief for a banal product and turn it into magic. Or even a great product but to do something that is completely unexpected. Great ads have to be able to get through brand managers and procurement people. They have to be researched.

They have to survive.

Source: http://grahamthomas.wordpress.com/2008/10/31/scam-ads/

31
Mar
09

John Doe


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A ghost ad from Oman 😉 by FP7 Muscat in which they seem to have put John Doe to rest 🙂

Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Art director: Noufal Ali
Copywriter: Noufal Ali
Graphic Designers: Renjith Pillai, Sanoop
Photographer: Suresh Anthikad
Client Servicing: Ajay Menon

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27
Mar
09

Kuwait – part 6


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Client: Rasameel

Agency: MEMAC Ogilvy

Country: Kuwait

I have checked Statex and found no reference whatsoever that these ads were ever published in Kuwait; yet they were submitted to the 2009 Dubai Lynx.

Related post: Heart broken

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27
Mar
09

Kuwait – Part 5


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This is the Direct entry in the 2009 Dubai Lynx

Client: Kromozone

Agency: Impact & Echo BBDO

Country: Kuwait

and this is the print entry in the 2009 Dubai Lynx 🙂

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notice that there is no call for action. no website. no phone numbers. nothing. nadaaaa. zilch.

they could have probably gotten away with the Direct but Print 😉

also check this post for relevance: ca$h

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This ad was published in Pint media daily newspaper ONCE!!! on the 25th of February 2009 and the deadline for eligibility to enter work in the Dubai Lynx was the 29th of February…What a tight window of opportunity; just four days only 🙂 they made it. oh and for the recored this ad was only published Once to legalize the entry. i guess they think that the award organizers will fall for it.

NB. The level of advertising in Kuwait has become so bad that even with cheating they can not win 🙂

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These are the ONLY ads that were actually published in the entire year of 2008 (One in February and One in March) in Pint media…i doubt they were paid for but that can easily be checked from the media vehicles 😉 however it is at least evident that a client that published only Three ads in the entire year has one of them entered into a competition without showing a product or making his logo bigger or demanding to feature his website or phone numbers or even the logo of the mother company (as per the above ads) or the template 🙂

Related post: http://idology.wordpress.com/2008/08/14/the-cowardly-lions/#comment-267

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27
Mar
09

Kuwait – part 4


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Client: Al Ghanim Travel

Agency: Impact & Echo BBDO

Country: Kuwait

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The above three ads were entered into the 2009 Dubai Lynx print category.

Even though according to Statex only two of them actually ran (only once) but not the third only a few days prior to the closing date of the Dubai Lynx in an successful attempt to legalize the entries and compete unlawfully. 

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NB. Impact & Echo BBDO is the in-house agency for Al Ghanim industries which Al Ghanim Travel is a part of and no other ads for the same client were ever published the entire year.

 

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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