Advertisements

Archive for the 'Ghost Ads' Category



06
Sep
09

WWF 9/11


Source: Scammers to be banned from One Show for five years

The One Show has said it will ban agencies for five years if found guilty of creating fake ads following yet another awards scam controversy.

DDB Brazil’s ‘Tsunami’ ad for the World Wildlife Fund, which was ousted as a scam and condemned as “offensive and tasteless” by the WWF, has caused an outcry in the US and forced the WWF to issue an apology.
ldtg9wqva3tjct3o539dbfjyw92svof
The print advert showed dozens of planes heading for New York landmarks, with the copy: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.”

Critics rushed to condemn the ad – which won a merit at this year’s One Show – as trivialising 9/11 and causing offence to victims’ families.

The outcry is reminiscent of FP7 Doha’s ‘Jesus’ ad for Samsung, which caused a religious fall-out in Lebanon and was ousted as a scam earlier this year after the Dubai Lynx. Samsung was also forced to issue a statement saying: “The company did not commission, develop or approve the publishing of the religiously insensitive advertisements.”

The One Show statement says: “In the light of the recent events surrounding the “Tsunami Ad” created by DDB Brazil for WWF, the One Club announces today that we will implement what we believe to be the most stringent and thorough “fake ads” policy in our industry.

The One Club defines “fake ads” as: ads created for nonexistent clients or made and run without a client’s approval, or ads created expressly for award shows that are run once to meet the requirements of a tear sheet.

For 2010 and onwards, the One Show will be adopting the following new rules and penalties.

1. An agency or regional office of an agency network that enters an ad made for nonexistent clients, or made and run without a client’s approval, will be banned from entering the One Show for 5 years.

2. The entire team credited on the “fake” entries will be banned from entering the One Show for 5 years.

3. An agency or regional office of an agency network that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves*, will be banned from entering The One Show for 3 years.

* The One Club reserves the right to review ‘late-night, ran-once’ and launch versions, at The One Club’s discretion. If it is determined that the ad was created expressly for award show entry, the penalty will hold.”

Scam/ghost ads…translate to “the end justifies the means” such ads are not approved by clients, never got published, cause harm to the brand; all of this is committed in the name of creativity… just to sneak into award shows in the hope of winning!!! The only thing such ads win is despise from the professional advertising community and lack of respect so we are in favor of the new rules; as the industry evolves, so must the rules and regulations governing award shows without being spurred by yet another mega scandal. I had posted something on this topic in October 2008, so this incident could have been avoided If only people would wise up. here is the link http://bloganubis.com/2008/10/01/insensitive/

the follwoing was also posted on http://ads.chiquiworld.com/2009/08/29/the-history-channel-3/ why no one has objected to it?!!!

Picture 7

And here is another example…Hard-hitting new ad for The Gut Foundation, created by Banjo advertising. If 12 Australians died in a terror attack it would be front page news, so why isn;t bowel cancer?


or why has no one complained about this one also?!!! http://bloganubis.com/2008/04/10/o-ida-khaleej-times-ash/

Source: Cancer ad features terror attack on Sydney
911-ad-lores1

Khaleej TimesTitle: 5.4 million Die of smoking related causes every year. That’s 2000 times a 9/11″

Agency: Precept Gulf

Copy: Sudeep John Koshy

A D: Prashant Yeware

UAE – 2007

screen-capture-75

Client: ODIA

Title: “The cigarret kills a hundred times more than terrorism”

Agency : Elipse

2005 – Rio (Brazil)

screen-capture-77

ASHTitle: “Terrorism-related

deaths since 2001 : 11,377.

Tobacco-related deaths

since 2001 : 30,000,000″

Agency: DDB

New Zealand – 2008

Related links on this blog:

Great move Dubai Lynx

Good move Dubai Lynx


Advertisements
15
Aug
09

Truth in advertising


AbuGhraibAbuse-standing-on-box

iraq

And they say advertising exaggerates and does not reflect the truth about products and services! what do you think now?

I think new ideas are all around us; we just need to look for the most relevant idea.

23
Jun
09

Smoking ghost


Smoking

Advertising: agency: Talent CS, Kuwait.
Art Director: Saif El-degwi.

Frustrated “creative directors” in Kuwait continue in their bad habits of creating Ghost ads and Copy-cat ads which they then enter in all kinds of creativity awards to compete unethically with real work. It was people with this kind of low ethics that led to the Dubai Lynx scandal and it seems the industry is still full of them.

ghost-busters

01
May
09

who let the dogs out? who, who


 

The following campaign was entered into the 2009 Dubai Lynx Advertising Festival although it couldn’t have been published in Oman (or most of the Arab countries). Urinating in public! humans compared to dogs fall under the creative No-Fly-Zone.

Agency: FP7 Muscat

Creative Director: Noufal Ali

Country: Sultanate of Oman

Year: 2008.

dsc03175

Before

abuse11

After

dsc031741

Urinating in public in view of young girls…in Oman!!! piss-off.

dsc03176

ghost-bustersdl_trophy

26
Apr
09

Look out, it’s the ad police


picture-111

picture-51

picture-72

picture-82

Published in Media Week ME. 26 April 2009. Page: 15. Issue 28.

First I would like to Thank Peter for attempting humor, Media Week for humoring Peter and FP7 for their alleged generosity.

The advertising industry is a serious business and as such warrants proper regulation if it is to thrive.

Related Link: http://www.ameinfo.com/143349.html


12
Apr
09

another #$$ hole


a-ads-08-viagra2

Agency: Talent Creative, Kuwait
Creative & artwork: Saif el Degwi

Source: The power of Viagra

ghost-busters

The following is a good example of the product benefit and a much better idea.

The following is a good visual interpretation of Ass Hole…


06
Apr
09

Heads will roll


picture-42

Source: http://www.mediaweekme.com/

published on the front page of Media Week

What’s the value of winning by cheating?

picture-81




Advertisements

Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

QR Code

qrcode

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

sponsors

Creative Commons

Power 150

Adage.com Power 150 Badge

Blog Stats

  • 364,723 hits

Categories

July 2019
S S M T W T F
« Jan    
 12345
6789101112
13141516171819
20212223242526
2728293031  

Archives

joelapompe.Net

Poll Dady

Flickr Photos

Advertisements

%d bloggers like this: