Advertisements

Archive for October, 2011

30
Oct
11

The big idea vs the cliche’


Client: Behbehani Motors Company – VW

Agency: Paragon Marketing Communications

Country: Kuwait -2011

Client: Behbehani Motors Company – VW

Agency: Bates Pan Gulf

Country: Kuwait -2011

Check out more “creativity” by Bates Pan Gulf Kuwait by following links on this blog

When will they learn?

Vegetarian beasts

Cannes Lions reaction to the 2009 Dubai Lynx

Torn creativity

Fruity

Bursting another copycat Bubble in Kuwait

splash of creativity

Advertisements
23
Oct
11

Paragon infuses fresh blood into Oman’s advertising industry


Continue reading ‘Paragon infuses fresh blood into Oman’s advertising industry’

21
Oct
11

Paragon at Oman’s 3rd Media & Advertising Exhibition & Conference – Day 1, 2 and 3.


Paragon participates in Oman’s 3rd Media and Advertising Exhibition

Muscat, Oman. Paragon will be participating in this year’s Oman Media and Advertising Exhibition which will commence from 18th until the 20th of October 2011. The exhibition which will be hosted for the 3rd year in running is Oman’s only integrated marketing exhibition. This year’s event will introduce the latest trends and techniques in communication, new publications and advertising agencies that have recently stepped in the ad-industry of Oman, along with well-established and leading publishing houses, media companies and advertising agencies throughout Oman and the Gulf. The exhibition will be showcasing latest technology inDigital Signage and will highlight the growing role of Social Media and other internet-based communication technologies. The focus of attraction will be outdoor advertisingmarketing services as well as event and exhibition management, making the 3 day event truly representative of media, advertising and their strategic aligns, essential for effective marketing and communications. Besides being located in Oman, Paragon has operations also based in Kuwait and Bulgaria, where too it functions as a fully fledged marketing communications agency. Paragon has won a total of 57 international, regional and local awards on creativity and also has been featured in 19 international books on advertising and graphic design. Reference to Paragon’s work is available on its official Facebook page and YouTube channel.

Continue reading ‘Paragon at Oman’s 3rd Media & Advertising Exhibition & Conference – Day 1, 2 and 3.’

19
Oct
11

Politically incorrect creativity


Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring  for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!

Continue reading ‘Politically incorrect creativity’

19
Oct
11

Anubis live at the Oman 3rd media and advertising conferance


BlogAnubis is an active participating exhibitor at Oman’s 3rd Media & Advertising conference. October 18-20, 2011.

19
Oct
11

Creativity finest hour, The 48 hour film project competition


About the 48 Hour Film Project

The 48 Hour Film Project is a wild and sleepless weekend in which you and a team make a movie—write, shoot, edit and score it—in just 48 hours. On Friday night, you get a character, a prop, a line of dialogue and a genre, all to include in your movie. 48 hours later, the movie must be complete. Then it will show at a local theater, usually in the next week.

In 2009, nearly 40,000 filmmakers made 3,000 films in in 76 cities around the world. You can see press about us here or watch our films here. We’ll be back and even bigger in 2009!

More about the 48HFP

 

17
Oct
11

Eureka selling I Phone for KD 400 and stealing other people artwork!!!


 

Source: Eureka selling iPhone for KD400 and stealing other peoples artwork

Client: Eureka

Agency: in-house

Country: Kuwait – November, 2011.

Moey took a picture of a Eureka ad in the newspaper for Eureka in which they are selling the 8GB iPhone for KD400! Thats over KD250 more expensive then if you bought it yourself off the Internet. If that wasn’t bad enough Moey also pointed out that the visual of their press ad was copied off a Deviant Art user! The picture above is of the Eureka advert side by side with the original artwork which can be found [Here]

Thanks Moey

 

 

 




Advertisements

Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

QR Code

qrcode

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

sponsors

Creative Commons

Power 150

Adage.com Power 150 Badge

Blog Stats

  • 364,640 hits

Categories

October 2011
S S M T W T F
« Sep   Nov »
1234567
891011121314
15161718192021
22232425262728
293031  

Archives

joelapompe.Net

Poll Dady

Flickr Photos

Advertisements

%d bloggers like this: