Archive for February 16th, 2011


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Paragon Marketing Communications work published in 17th International Book titled Recycling & Redesigning Logos

Paragon Marketing Communications one of Kuwait’s leading advertising agency has its work featured in Rockport Publications’ latest release titled ‘Recycling & Redesigning Logos’, making it the 17th international publication on advertising and graphic design featuring work by Paragon Marketing Communications’.

Recycling & Redesigning Logos explores the paradoxes involved in determining when and how much change is necessary in order to arrive at a more captivating and enduring visual logo personality. The book talks about redesigning of logos and about the questions one faces when redesigning, the most important being “Where do you start from?” The book shows case studies from around the world showcasing the brand stories of many corporations such as Coca Cola, Kodak, Burger King etc.

The book is authored by Michael Hodgson, principal and creative director of Ph.D, A Design Office – a firm whose design thinking approach is based on the idea of visual personalities: capturing the essence and soul of the client, then communicating those qualities throughout all applications from building signage and websites to identities and marketing collateral. When he’s not in the office, Michael can usually be found riding his bike in the Santa Monica Mountains.

Paragon Marketing Communications has been featured in 17 international books on advertising and graphic design some of which are: The Best of Business Card Design by Sibley/Peteet Design/Austin, Letterhead & Logo Design 9 by The San Francisco Design Office Mine, Letterhead & Logo Design 11 by Design Army, Logo Lounge 4 by Bill Gardner, Identity Crisis by Jeff Fisher, The Big Book of Self promotion by Peleg Top and Ilise Benun, Logo Lounge Master Library 3000 Initial & Crest Logos and Logo Lounge Master Library 3000 Initial & Mythology Logos by Catharine Fishel and Bill Gardner.

On this feat Louai Alasfahani the Managing Director and Chief Creative Officer, Paragon Marketing Communications said “Paragon Marketing Communications has started the new year with yet another achievement and we can safely say that the rest of the year has many more to offer”. Gaya Kruchlik, the Deputy General Manager added “We strive to create work that not just helps the clients but also sets trends and helps push the industry in Kuwait towards international standards”

Reference to Paragon Marketing Communications work is available on


Published in Arab Times. February 16th 2011.

Published in Al Anba. February 16th 2011.

Also published in the Kuwait Times. February 16th 2011. Page: 22.

It eventually also got published in Al Qabas.



Paragon Chief Creative Officer participates in the first Kuwait media youth panel discussion

Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.


Skype: louai.asfahani

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Kuwait Mobile: +965 66 009977

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