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17
Dec
10

BPA brought its BuySafeMedia campaign to the GCC market through a series of road shows in Kuwait, Saudi Arabia and Egypt


KUWAIT
At the invitation of the IAA Kuwait Chapter, BPA participated in “Buying and Selling ‘Safe Media’: An Introduction to Media Auditing” (Feb 2010) and “Bringing the Industry Together” (May 2010). BPA presented on audit methodology and Dubai’s Gulf News volunteered staff to give a case study of the UAE media market transition from unmeasured to audited media over the past five years.

IAA Kuwait hosted lively cross-industry discussions about the challenges and opportunities of print media moving towards third-party verification. Major advertisers National Bank of Kuwait and VIVA publicly supported the principle of bringing audit back to the market. The programme with IAA Kuwait will continue in 2011.

Source: file:///Users/LOUAI/Library/Mail%20Downloads/BPA_email_.html

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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