Advertisements

29
Oct
10

CANNES LIONS LAUNCH CREATIVE EFFECTIVENESS CATEGORY IN 2011


London, 27 October 2010 – The organisers of the 58th Cannes Lions International Advertising Festival are pleased to announce the launch of the Cannes Creative Effectiveness Lions in 2011. 

Creative Effectiveness Lions will honour creativity which has shown a measurable and proven impact on a client’s business – creativity that effects consumer behaviour, brand equity, sales, and where identifiable, profit.

Only entries that were either shortlisted or Lion winners, across all categories at Cannes Lions in 2010 will be eligible to enter into Creative Effectiveness Lions 2011, as these will have already been judged and established as being creatively world-class by the 2010 Cannes Lions juries. The success, therefore, of an entry in the Cannes Creative Effectiveness category will endorse the effectiveness of that creative excellence.

Entries in the Cannes Creative Effectiveness category will be rewarded for Strategy (25%), Idea (25%) and Results (50%). The entries will be judged as one section, with no categories, and the awards will be Grand Prix and Creative Effectiveness Lions (no Gold, Silver or Bronze). The winners will be honoured in Cannes on Saturday 25th of June 2011 alongside the Film, Film Craft, Titanium and Integrated Lions winners.

Commenting on the new category launch, Terry Savage, Festival Chairman, said, “With the introduction of the Cannes Creative Effectiveness awards we aim to establish a direct correlation between creativity and effectiveness. Cannes Lions has always been, and always will be, a Festival of Creativity. However, now more than ever ROI is paramount to the client and it is important that we acknowledge and reward this but without losing the essence of Cannes Lions.”

Entries for the new Cannes Creative Effectiveness Lions competition open on 4 November 2010 and close on 4 March 2011. The data of all entries will be checked by the external auditors PricewaterhouseCoopers.

Further information regarding this new category and how to submit entries will be available from 4 November 2010 at www.canneslions.com

Advertisements

1 Response to “CANNES LIONS LAUNCH CREATIVE EFFECTIVENESS CATEGORY IN 2011”



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Advertisements

Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

QR Code

qrcode

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

sponsors

Creative Commons

Power 150

Adage.com Power 150 Badge

Blog Stats

  • 360,901 hits

Categories

October 2010
S S M T W T F
« Sep   Nov »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Archives

joelapompe.Net

Poll Dady

Flickr Photos


%d bloggers like this: