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19
Aug
10

BAZAAR Completes BPA Worldwide Consumer Initial Audit


SHELTON, CT, August 2, 2010 – Bazaar has completed its first BPA Worldwide consumer magazine audit.

Glenn J. Hansen, BPA Worldwide President, praised Bazaar for voluntarily opening its records to independent verification and documentation of its circulation data.

Hansen pointed out that the audit facilitates the buying and selling of advertising space. A BPA Worldwide consumer magazine audit provides advertisers and agencies with assurance that the magazines they choose to invest in do, in fact, reach target audiences for specific ads. The BPA Worldwide audit also helps media companies by documenting the quality of their audiences.

Copies of the initial BPA Worldwide audit report for Bazaar are available from BPA Worldwide or the publisher.

Bazaar will be issuing semi-annual circulation statements in the standard BPA Worldwide format.

BPA Worldwide conducts its circulation audits on an annual basis following accepted auditing procedures. In addition to verifying exact counts of recipients, BPA Worldwide also documents that they are qualified in the markets served by the publications.

About BPA Worldwide A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA audits 2,700+ media properties—including over 1,600 B-to-B publications, more than 350 consumer magazines, 150 newspapers, 550+ web sites, 50 events, email newsletters, databases, wireless and other advertiser-supported media—as well as 2,700 advertiser and agency members. Visit http://www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

bazaar bpa audit

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1 Response to “BAZAAR Completes BPA Worldwide Consumer Initial Audit”


  1. August 20, 2010 at 6:06 pm

    This was a nice comment by Ahmed on the above post:….

    Bazaar successfully completed its audit in June and can proudly say that we are the first and only publication in Kuwait to do so! (see attached pdf file and spread the word!) This audit ensures total transparency and guarantees that you always get your moneys worth when you advertise in bazaar!

    Looking forward to hearing from you,
    ahmed

    Ahmed El Adly
    Managing Partner


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