MIX FM merges with Marina FM

It was announced on June 30th, 2010 that the two sister radio stations have officially merged, here is the full statement as circulated to clients and agencies…

Subject: Business Merger Announcement

Dear All, Clients and Agencies

Firstly thank you for your consistent support throughout the past few years.

As you know we have constantly worked towards giving the Kuwaiti Population, the best in Radio entertainment, and this has been evident in the fact that Marina FM continues to be the number 1 Radio Station , added to which Mix FM gave the audiences another dimension in Radio Entertainment over the past 18 months.

As a result of the continued success of Marina FM, we are delighted to announce that with immediate effect, MIX FM will merge with Marina FM, and the key elements of both of the station’s programme’s content will be integrated into one schedule, therefore creating an even larger consumer audience within Kuwait.

This merger amongst will further strengthens Marina FM’s position in the market and provides our listeners with new, fresh, changing, innovative & improved shows.

This will result in greater efficiencies and significantly increase our audience market share, but more to the point add significant value to your client’s business.

At this juncture our partner’s business interests are paramount and we will ensure that the integration of their brands is uninterrupted and seamless in execution.

For further details please feel free to contact your media sales executive at PS Media on +965 22264444


Ramzi Bahous & Talal Al Yagout

On this occasion I would like to state that It was a great pleasure for the team of Paragon Marketing Communications to have worked on the creation of MIX FM corporate identity and launching campaign with such a creative client.

Related link: Paragon wins four accolades at the 2009 summit creativity awards


1 Response to “MIX FM merges with Marina FM”

  1. August 1, 2010 at 12:27 am

    I would like to exchange links with your site
    Is this possible?

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