From Left: Konstantin Assenov, Paragon Executive Creative Director and Louai Alasfahani, Paragon Chief Creative Officer and  President of the IAA Kuwait Chapter at the 2010 Dubai Lynx

From Left: Louai Alasfahani and Gaja Kruchlick Deputy General Manager at Paragon Marketing Communications at the 2010 Dubai Lynx

Watchful eyes by the creative heads of Paragon marketing communications to make sure that no spoof ad from Kuwait slip into the 2010 Dubai Lynx

Paragon top management live at the 2010 Dubai Lynx

From the heart of the 2010 Dubai Lynx

Announcing some winners at the 2010 Dubai Lynx

Josseph Ghosob speech at the 2010 Dubai Lynx

In memory of Antoine Choueiri at the 2010 Dubai Lynx. Everyone needs a hero.

Dubai, 18 March 2010– The winners of the 4th Dubai Lynx Awards, the leading creative advertising competition for the Middle East and North Africa, were revealed last night at the Awards Ceremony which took place to a packed room at the newly opened Palladium in Dubai Media City.After judging 1364 entries the jury awarded a total of 156 Dubai Lynx trophies.

The Media category was the strongest with a total of 40 winners, followed by Direct & Sales Promotion with 26 and Print and Outdoor with 19 each. There were 17 trophies presented in Interactive category, 9 in TV/Cinema, 6 in Integrated and 4 in Radio. In the new Craft category, there were 16 awards presented in total – 9 in Print Craft and 7 in Film Craft.

The Media Grand Prix went to Starcom MediaVest Group, Dubai, for Chevrolet’s ‘Confessions of Corporate Spies’.

The Print Grand Prix went to the agency Elephant, Cairo, for Sima Food Industries’ Lika Gum campaign ‘Out of this World’.

The Dubai Metro ‘Abandoned Cars’ campaign by Saatchi & Saatchi Dubai won this year’s Outdoor Grand Prix.

The Direct and Sales Promotion Grand Prix was awarded to Memac Ogilvy & Mather Dubai for the entry ‘Dustvertising’ for BP Visco Engine Oil.

This year’s Interactive Grand Prix went to Memac Ogilvy Label Tunisia for SFTP’s ‘Boga Cidre’ ad.

Leo Burnett Cairo won the TV/Cinema Grand Prix for the Melody Entertainment ‘Arabic Films – The Mother of all Foreign Films’ campaign.

The Integrated Grand Prix went to Elephant, Cairo for ‘89 Fans from 89’ for Coca-Cola.

Leo Burnett Cairo was awarded the first Dubai Lynx Craft Grand Prix in the TV Craft category again for the ‘Arabic Films – The Mother of all Foreign Films’ campaign for Melody Entertainment.

There was no Grand Prix awarded in Radio.

Memac Ogilvy & Mather Dubai was honoured with 2010 Agency of the Year, with 2nd place going to TBWA/Raad Dubai, and 3rd place to JWT Dubai.

Media Agency of the Year was awarded to Starcom MediaVest Group, Dubai, for the second year. Runners up were OMD Dubai, and 3rd place went to Leo Burnett Beirut.

New for 2010 was Network of the Year, which went to JWT. Memac Ogilvy & Mather were awarded 2nd place, and JWT were in 3rd.

The winners of the Young Creatives competitions were also revealed during the Ceremony with the team from Leo Burnett Dubai winning the Print competition, and the team from Starcom MediaVest Group Dubai winning the Media competition.

Also honoured during the ceremony was STC, the national telecommunications services provider in Saudi Arabia, and the largest in the Middle East, which was awarded with the prestigious title of Advertiser of the Year and collected on stage by Mohammad Al Faraj, General Manager Corporate Communications.

Ramzi Raad, Chairman, Chairman and CEO of TBWA/RAAD Middle East was presented with this year’s Advertising Person of the Year award.

The winning work, which was judged over the last week by 21 top international creatives and media experts from 10 countries in Dubai, can be viewed at



  1. March 26, 2010 at 4:12 am

    Looks like you had an incredible time. Great list of winners, too. Thanks for sharing your experience with us.

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.


Skype: louai.asfahani

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