The organizers take 5KD from each member of the advertising industry attending the event, get paid by sponsors because of the quality of their captive audience (us), approach our clients directly for such sponsorships, and still insults the entier industry by promoting its event with a copycat that has become a cliche’!!!! it is clear that they are making money but what is not clear is why they refuse to endorse the industry. please notice it is the SAME photo with very little blurring on the side of the plagiarizer.
Hulk on Playstation2 – 2004
Source : Cannes Lions Archive,
Agency : JUNG von MATT (Germany)
Agency: The Martin Agency
Client: The Martin Agency
Creative Director: Joe Alexander
Writer: Joe Alexander,
Art Director: Jenny Liu
Studio Art: Midori Batten
Released: December 2007
Above: A self promotion ad by the Martin agency which was first posted on this blog on July, 2008 here is the link http://bloganubis.com/2008/07/24/recycling-ideas/
The above two examples are also featured along with other examples of the same “creativity” in a book titled “Nouveau?” by Joe La Pompe. Pages: 260 – 261. ISBN: 978-2-7533-0069-9.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.