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02
Feb
10

IAA Kuwait Chapter hosts BPA round table discussion and Safe Media presentation


There is a very interesting local panel and guests from the UK, Kuwait and Dubai which promises a rich discussion.

Mr. Louai Alasfahani, President of the IAA Kuwait Chapter and Paragon Marketing Communications CEO

Kuwait, 1 February 2010 – The Kuwait Chapter of the International Advertising Association (IAA) has invited global not-for-profit media auditor, BPA Worldwide, to present on the theme of media auditing as a means to improve long-term industry success, transparency and accountability in the media planning, procurement and sales processes.

The event, entitled “Buying and Selling ‘Safe Media’: An Introduction to Media Auditing,” will be convened on 9 February 2010 at the Radisson Blu Hotel, Kuwait City.

By way of introduction to the internationally-recognized best practice of third-party media auditing, BPA will present background and audit methodologies involved in verifying distribution of both print and digital media. Additionally, BPA will share its experience in developing an audited media environment in the UAE as a case study. A representative of Dubai’s Gulf News shall share that paper’s experience of how auditing has impacted its business as well as the local and regional publishing and advertising industries.

In the second half of the program, IAA Kuwait will moderate a panel of leading media and marketing professionals from Kuwait to discuss the benefits and risks for the country’s media sector in adopting audits as a standard and expected practice for our industry.Mr. Louai Alasfahani, newly-elected President of the IAA Kuwait Chapter, welcomed the roundtable as a first for the Kuwaiti media industry. “We look forward to a lively and constructive debate among the panelists and audience to set an agenda for increased accountability, transparency and fair play in our market. The Kuwaiti media industry is maturing and increasingly participating in the global media industry, so we must recognize the need to provide third-party verified data to the media buying community in the buying and selling of advertising in our market.”

The IAA Kuwait Chapter and BPA Worldwide anticipate broad participation by members of the media and advertising communities and hope to see a large number of participants from media, agencies and advertisers.

Published in the IAA global newsletter, Network News. Issue #27. February 2010.

Mr. Stuart Wilkinson, BPA Managing Director EMEA

Miss Aspen Aman, BPA Business Development Manager – Middle East

The panel

The audience

Representatives from the Media, The Agencies, the MBU’s and the Clients discussed openly and showed a lot of interest

Miss Gaja Cruchlik, Deputy MD of Paragon Marketing Communications and Mr. Wasim Khan Media Planner at the agency closely following the presentation

Representative of Dubai’s Gulf News

Mr. Mahre Al Shofi interacting with the panel

Mr. Marwan Farah, IAA Board member contributing to the disscussion

Guests from Oman Muscat Bank

We met again at the Dubai Lynx 2010 🙂

IAA General Secretary in a side discussion

A group photo of the speakers, the panel members and some guests.

Source: IAA Kuwait Convenes Roundtable on Best Practice: Media Auditing

View Press Release (PDF 36KB)

Link: IAA Kuwait Convenes Roundtable on Best Practice: Media Auditing

The event was publicized in the format of a press release in the following media media vehicles with the respective dates:

February 14th, 2010. Al Anba. Page: 39.

February 16th, 2010. Al Qabas. Page: 52.

February 16th, 2010. Al Dar. Page: 11.

February 16th, 2010. Kuwait Times. Page: 32.

February 16th, 2010. Al Wasat. Page: 13.

February 16th, 2010. Al Watan Daily. Page: 11.

February 16th, 2010. Al Seyassah. Page: 4.

February 16th, 2010. Arab Times. Page: 6.

February 16th, 2010. Al Jarida. Page: 14.

February 16th, 2010. Alam Al Youm. Page: 14.

February 17th, 2010. Awan. Page: 10.

February 17th, 2010. Al Watan. Page: 48.

February 17th, 2010. Al Nahar. Page: 8.

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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