Rest in Peace Ralf Langwost


International creative trainer Ralf Langwost, the founder of IdeaManagement, died in his sleep of an apparent heart attack on Sunday night. Although based in Germany, Ralf was well known globally, being a regular speaker and delegate at the major international festivals including Cannes, Asia Spikes and AdFest. Ralf was just 48 years old. Paragon Marketing Communications and the IAA Kuwait Chapter thoughts are with his family, friends and co-workers at IdeaManagement.


5 Responses to “Rest in Peace Ralf Langwost”

  1. 1 Samer Al Sayed
    October 18, 2009 at 4:48 pm

    Well i don’t know what to say next to rest in peace, i don’t know him very well but i do know that he is the best in his field, just had the chance to meet him once in Kuwait with the help of the owner of this website, Mr.Louai. Believe me people, we do have problems in reaching solutions for our advertising problems, and that guy have really great methods on reaching solutions in NO TIME. Dam it was only 4 hours meeting but really as we say in our country ” أربع ساعات من العمر “, REST IN PEACE MR.RALF LANGWOST.

  2. 2 Allan Amponsah
    December 2, 2009 at 8:46 pm

    its so sad the creative world has missed a Gem. I met Ralf in Nigeria for the first
    time and boy, he impressed me a lot. He had a soul as well and i was sad to hear of
    his death.

    Rest in peace Ralf

  3. December 16, 2009 at 7:11 pm

    Lost for words! Ralf? Passed? Unbelievable! I mean I am really shocked. I just had an email from a colleague pursuing a PhD in Advertising Linguistics in London. She was informing me about the newly-introduced Cannes Creative Leadership programme for 2010. I was replying to tell her that some of the Creative Leaders that might speak at the programme might be Ralf. I googled Ralf to check the correct spelling of Langwost and behold there was the news of his passing. So you may imagine how utterly shocked I am currently.

    I met Ralf at Dubai Lynx Advertising Festival in 2008 where he presented a splendid paper on “How Great Ideas Work Even Harder – The Secrets of Creative Effectiveness.” I was so impressed by his ideas and theory that I planned bringing him down to Ghana to train my creative team at AdSpace DDB Ghana. We became very good friends at Dubai and had lots of chat. After Dubai, we wrote often to each other.

    Stumbling upon this news of his demise is indeed devastating to me.

    As we say in Ghana: “Da Yei, Ralf! Sleep Well, Ralf!” May God of creation and creativity keep you.

  4. December 19, 2009 at 12:07 pm

    Lets make sure that we spread the knowledge we gained from him to as many people as possible.

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.


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