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14
Sep
09

supermarket creativity


At first glance some one could think that these two ads are part of the same campaign or even worse they could think that one is a copy of another however none of these two scenarios are applicable here.

Below is a fantastic ad where what is under the film is the main message – Food and Humanitarian aid for Africa. I love the Africa shaped steak of meat that is created by a process of bi-association between the map of Africa (the target) and meat (the benefit)

accion c h

Below is a fantastic ad where  the film is the main message/benefit – Protect your idea with a good film.

Shots013

Client: Film Master

Published in Shots magazine. issue 101. July, 2007.

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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