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19
Aug
09

The missing half of creativity


kems-2

Client: KEMS

Agency: In-House

Business sector: ISP

Main visual: Apple

Headline: “You pay half and we pay the rest”

Country: Kuwait – 2009

Source: 50% Off With Kems

Zain002

Client: Zain

Agency: JWT – Kuwait

Business sector: Mobile Operator

Main visual: Apple

Headline: “You pay half and enjoy the whole”

Country: Kuwait – 2009

Source: Anubis

Published in Al Anba daily newspaper. Issue: 11997. Tuesday 18th, 2009. Page: 02.

Published in Al Rai daily Kuwaiti newspaper on Sunday the 16th of August, 2009. page: 3.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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1 Response to “The missing half of creativity”


  1. August 19, 2009 at 12:07 am

    there is another ad by KEMS featuring a burger which was also copied by Zain but i cant find the KEMS ad…yet 😉


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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louai@paragonmc.com

Skype: louai.asfahani

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