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13
Aug
09

photo copy


THE ORIGINAL?

Omax Cameras “Wide Angle Lenses” – 2009

Source : Cannes 2009 Longlist

Agency : Publicis Gurgaon (India)

THE ORIGINAL?

LeicaShop “Extra Wide Lens Cameras” – 2009

Source : Cannes 2009 Longlist

Agency : Demner Merlicek & Bergmann (Austria)

Source: Photo copy? / La même idée, y’a pas photo!

Picture 9

Published in Media Week ME. August 9, 2009. issue:0041. Page: 22.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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4 Responses to “photo copy”


  1. October 4, 2009 at 9:43 am

    Damn!! Even this one is copied. Do you know when ‘LeicaShop’ one was published?

  2. October 4, 2009 at 10:30 am

    Both were created in the same time frame (2009) as they were both competing in the Cannes Lions festival, both got into the long list, I think the judges did not award any of them.

  3. October 6, 2009 at 5:40 pm

    Unfair to the original. Anyway let’s forget who copied from whom and just celebrate the idea:)

  4. October 7, 2009 at 10:02 am

    to truly celebrate the idea it is important to congratulate the creators of the idea; so we can not forget who copied from whom. remember next time it could be your work that is copied by someone who wins an award based on your ideas 😉


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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