Creative Professional Qualification in Oman


Coming up with effective Ideas in the shortest possible time is a major challenge for advertising agencies all around the world. That is why the German IdeaManagement Institute has researched worldwide best practices in Creative Effectiveness for the last 10 years. Now it has combined its most effective tools into a Certified 6-day Training Program – the Creative Professional Qualification – to train Advertising Creatives, Planners, Media- and Communication Managers in leading the creative process more economically. 


The first Certified Training for the MENA region will be conducted from 4-9 October 2009 in Oman in the Shangri-La Hotel, Muscat and is limited to 12 participants. The Creative Professional Qualification transfers 15 modules based on best practices in how to solve problems, define briefs and strategies, moderate, evaluate and improve Ideas. It closes with a testing in theory and practice offering a wide range of knowledge gained from in-depth interviews with 77 Top-Creatives worldwide and the principles of most successful communication Ideas.


In Europe, Asia and the US participants confirm the instant impact of this knowledge that is already used by companies like Nike, Ogilvy, DDB, Y&R, TBWA, BBDO and others. 


“IdeaManagement`s Creative Professional Training is a sustainable way to educate people in how to deal with Great Ideas. It drives more efficient processes and helps any player in the creative industry to become more innovative – in turn, this leads to a higher return on investment and a sharper profile in terms of creative output. It really works!” says Dominic Lyle, Director of European Association of Communications Agencies, 2009.

Registration deadline has been extended till September 15, 2009 and Seats are limited to a maximum of 18 professionals only. 

Dear industry members,

This is a once in lifetime learning and certification opportunity tailored for the following three groups:

  • Project and Media Managers/ Strategic Planners: to learn…How to define the problem effectively? How to write a more inspiring yet relevant Creative Brief. How to sell a great Idea to the client?
  • Copywriters/ Art Directors: to learn…How to develop a media-neutral Idea in a very short time. How to evaluate exceptional Ideas and present them with more confidence? 
  • Advertisers/ Brand Managers: to learn…How to brief an agency and how to provide confidence, trust and openness towards exceptional Ideas. How to evaluate creative work?

Special offer: All “IAA Kuwait Chapter” members pay a special net price of 1,250 KD (including the examination/certification fee).

A word of advice; If you do not invest in yourself – no one will. remember you will not only learn how to manage your ideas more professionally; you will also get certified.


Louai Alasfahani

IAA Kuwait Chapter – General Secretary

For more information; please click on the following link to view the flyer : IM_CPQ_Flyer

To view and print the rgestration form please click on the following link: IM_CPQRegistrationOman

Additional information can be obtained by visiting the Idea Management website:

Related links:

Creative effectiveness

The MENA region should and can afford to learn from the best worldwide

How to catch the big idea in…Dubai

How to Catch the big idea…in kuwait


Published in Kuwait Times,  August 3, 2009. Page: 26 (Business Section).


1 Response to “Creative Professional Qualification in Oman”

  1. August 23, 2009 at 12:34 am

    This professional creativity 6 days training will take place in the beautiful Shangrlila resort in Muscat – Oman (pictured in the brochure). i am personally looking forward to it.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.


Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

QR Code


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons

Power 150 Power 150 Badge

Blog Stats

  • 363,032 hits


July 2009
« Jun   Aug »



Poll Dady

Flickr Photos


%d bloggers like this: