cuts like a knife

Picture 4

Knife as Bookmark – 2007
Source : One Show Design 2007,
Silver Pencil,

Agency : Grey Worldwide Beijing (China)

Featured in Communication Arts magazine. Advertising Annual 48. December 2007 issue 357. Page: 76.

Picture 6

Knife as Bookmark, J.A. Henckels Knives – 2007
Source : Cannes 2007 Bronze Lion,
Agency : McCann Erickson (Singapore)

Source: Knive bookmark / Cut-Copy


Client: Tramontina  Precision Knives.

Title: “Ultrathin slices”

Agency: Leiaute Propaganda, Salvador, Brazil

Creative Directors: Raul Rabelo, Carlos Andrade

Art Director: Victor Azevedo

Copywriter: Thiago Rezende

Photographer: Marina Palmeira

Published: July 2009

Via adsoftheworld

Here is another twist on the same  concept

“To dramatize how precisely Wüsthof knives can cut an onion calendar was created, in which an onion was cut into 365 slices. Precisely as many as there are days in the year. Perfect for a tear-off calendar.”

AgencyServiceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Art Directors: Christian Sommer, Ivo Hlavac, Sören Porst
Copywriters: Nicolas Becker, Tom Hauser
Account Supervisor: Lena Inderwiesen
Photography: Layoutsatz 2000

Via [ibelieveinadv]
Production Company: Pinsker Druck & Medien

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.


4 Responses to “cuts like a knife”

  1. 1 jury
    July 25, 2009 at 2:09 pm

    Good to see you again anubis. Really wondering why you aren’t digging Cannes. It’s the No.1 award ceremony in awarding copycat works. Unfortunately it’s the most respected one also.

  2. July 25, 2009 at 4:44 pm

    Thanks Jury,

    I was on a long vacation. Do not worry about Cannes; my partner joelapompe has it fully covered and we are coordinating a release date (as more necessary data is collected). Please keep visiting and sharing your views with all of us.

    Louai Alasfahani

  3. 3 jury
    July 26, 2009 at 8:28 am

    Sure Louai. I’ll keep sharing my views with you all. Keep the good work going!

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.


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