Fasttelco The Clean-up campaign

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Published in Media Week ME. 14 June 2009. Page: 22.



16 Responses to “Fasttelco The Clean-up campaign”

  1. 1 realdeal
    June 18, 2009 at 4:08 pm

    Dude, just a thought. I have seen so many ads done with the superman symbol, for so many products. Also the chess piece, this isn’t the first time I am seeing one in an ad. For someone so keen on finding copycat ads, you shouldn’t be doing the same.

  2. 2 Simon
    June 18, 2009 at 4:56 pm

    Louai, why are so proud of these adverts not using stock photography? All you’ve done is replaced it with stock clip-art illustrations, which are blatantly stock shots as they have no uniform style (well, except for being uniformly hideous). Would it have been that difficult to get a freelance illustrator to spend a couple of hours on these? They’re not complicated subjects, after all.

  3. June 19, 2009 at 10:49 am


    1- None of these illustrations you are referring to are stock; so you are clearly mistaken.

    2- It would be stupid of us to take your advice “to get a freelance illustrators to spend a couple of hours on these” when our full time team members with amazing talent (who among many things can draw) did it in few minutes each – as you correctly mentioned “They’re not complicated subjects, after all”.

    NB. One of our art department team members (Mr. Konstantin Asenove) holds an MA

  4. June 19, 2009 at 10:56 am

    I cannot deal with you for real until you go and study the meaning of the following terms then we can dance:

    1- Social icon.
    2- Brand hijacking.
    3- Ghost/spoof ads.
    4- Copy-cat ads.
    5- Cliché’ ads.

    NB. You must first learn to walk before you could run.

  5. 5 Shall be It
    June 19, 2009 at 12:50 pm

    Man stop being so philosophical .. it’s either you have the talent or not .. with all due respect to you being a Creative director in Kuwait, but your work is really far from good .. it’s a fact. So I recommend you focus on hunting down copy cat work which you’re good at. (You might make more money) …. as for this campaign, it’s super cliche’ and really really week .. CAN’T BELIEVE YOU’RE NOT SEEING THAT. You’re referring to your guy who has MA and stuff .. I guess you should know that this industry works by having a strong portfolio.. and the question is: would I put these pieces in my portfolio.. of course not, I’d only post them on this blog.

  6. 6 adam serhan
    June 28, 2009 at 7:13 pm

    a MSG to: Shell be it

    Now when you see your orange hat or your orange ball or even your orange plat that you have your breakfast on, you will remember FT
    if you are working around hues and you look at your hue pallet and see the color orange.. you will think of FT. This is a visual strategy based on pure science.

    not every art work or ad camping should be based on complicated endless days of working to create a master piece

    look at the Japanese flag and you might under stand the difference.

    key point
    1- not how much productive time was spent on the execution. but the result the counts.
    2- now there is a strong visible clear unshaded identity that is very well recognized in the gulf region. and world wide.

    im not Speaking in behalf of any one.

  7. 7 Simon
    July 1, 2009 at 8:08 am

    You think FT will be recognised worldwide, Adam? As a telecommunications company with orange branding?

    I think Orange might disagree with you. They’ve had a 15-year headstart (not to mention some actual memorable creative campaigns)

  8. 8 adam serhan
    July 3, 2009 at 3:35 pm

    no doubt there were great prety images nice to look at but thats not the point … it might remind you of a great scean from of a great movie or some art work but nothing highlighting the brand its self… this campaign is labeled the clean up campaighn mainly becase of all thies prett images got out of hand… and lost the identity of FT … simply lookup a mas tekecom provider in canada named fido … no masterpices clutering the identity or something looking like a poster for a new movie in twon… but simple high lighting the brand effectivly•

  9. 9 adam serhan
    July 5, 2009 at 9:15 am

    sorry for the last msg it had allot of spelling mistakes i was using my HTC Phone. when i typed i

  10. 10 Advertainment
    July 27, 2009 at 9:22 am

    This is so lame! Oh Orange colour would make everyone remember who is service provider is or who the company is. Why don’t you stick to finding copy cat ads than ruining Fast Telco with your “creative” work and let a better agency handle them. I

  11. 11 Advertainment
    July 27, 2009 at 1:27 pm

    I finally had the courage to get around to see what kind of work does this Paragon agency does and it shames to tell me, my dead grandmother can do better.
    Mate Anubis please dare not comment on other agencies in the world, your work is so pathetic it’s unbelievable. ‘Try us, you will go Bananas’ hahahahahahhaha…Guys you better check his agencies website out!

  12. December 25, 2009 at 12:41 am

    Its nice of you to think so highly of your dead grandmother.

  13. 13 El Basha
    December 29, 2009 at 9:28 am

    Good morning all…

    I heard that Fasttelco Management are terminating all the Lebanese employees and hiring Palestinians who are relatives to them

    Did any body hear about that ?

  14. 14 adoholic
    January 6, 2010 at 12:03 pm

    I pondered upon your blog while doing some research about the advertising industry in the Arab world and showed the ads to my mates in the agency and they couldn’t stop laughing that someone could actually come up with this shite…

    Also told them about you oh, he’s got a MA story, mate our ECD is a ex-post man and has 1 Black D&AD pencil, 6 Yellow ones and I think around 7 Lions too with etc etc etc..

    It’s ain’t got anything to do with the degrees.

    You really need to push the creatives to a higher level than this.

  15. January 6, 2010 at 3:58 pm

    Just out of respect to your ECD “ex-postman” which agency is he working for? please inspire us all by showing us these awarded ads or forever hold your peace.

    Just out of curiosity, How can you tell your mates about me when (according to you) you do not even know me?!!!

    You have been posting here under different names to give the impression that others share your view of our work or perhaps its because you have a split personality. in any case if you wish to comment on this forum dedicated to professionals then you need to use intelligent words to express you thoughts (if any) as shit, fuck,your mom, etc. are not accepted here but you are free to use them on your mates back at the agency.

    NB. Send my regards to the postman i am sure he had to lick a lot of stamps to work his way to ECD 😉

  16. 16 adoholic
    January 6, 2010 at 4:19 pm

    You can check all the work you want mate!

    Showed it to them as what we should never be doing. Or the idea of making such work and taking it to show the CD, all hell would break lose. It gives me jitters to even think about it.

    And I am sure he must have licked a lot, but just when it was needed and definitely not when selling such ideas to the client 😉

    This has to go on the agency board as ‘WHAT NOT TO DO’

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.


Skype: louai.asfahani

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