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05
Jun
09

Ad Eaters


Adeatersabsolute

AdeatersAltoid.fullsize

AdeatersDHL

Adeatersmini

Adeaterspepsi

Advertising Agency: Impact & Echo BBDO
Art Director: Pankaj Bangde
Copywriter: Lokesh Achaiah
Creative Director: Viraj Ponkshe

Country: Kuwait – 2008.

“Here is an exciting campaign for all advertising lovers out there, it was created by Impact BBDO Kuwait for the Night of the AdEaters event in Kuwait. Each ad was themed in accordance with the ‘look & feel’ of a different brand like Pepsi, Mini, DHL and many others. The copy features some interesting headers like “Imagine paying for watching commercials”, “No commercial break during commercials” and “Kuwait’s longest commercial break”…some people hate commercial breaks, but not the AdEaters!” – Mediame.com

Source: Night of the AdEaters Kuwait

Brand Hijacking: Consumers appropriating brands for themselves and adding their own meaning to it.


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7 Responses to “Ad Eaters”


  1. 1 Samer
    June 6, 2009 at 1:22 pm

    Your typical cliche’ old taste Louai.

  2. June 6, 2009 at 3:46 pm

    🙂

  3. 3 Samer
    June 6, 2009 at 8:33 pm

    :):)

  4. 4 whatever
    July 23, 2009 at 7:20 am

    ‘Imagine paying for watching commercials’ is grammatically tacky english. Should say:

    ‘Imagine paying to watch commercials.’

    You’re welcome.

  5. August 18, 2009 at 1:36 am

    Great lineup. We are bringing the show to New York and also have an interesting way of presenting the show: Trailer

  6. August 18, 2009 at 1:44 am

    For the New York City event we chose to make a viral video- check it out: http://www.youtube.com/watch?v=Q5N0ge9pYdY

  7. August 18, 2009 at 7:48 pm

    nice trailer


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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