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23
Apr
09

stop undermining creativity


stop

Source: Campaign ME, April 12 – 25, 2009. Page: 22.

“At last year’s Cannes awards TBWA Paris had to withdraw a fake ad for Amnesty International. What did Cannes do? Precious little. They asked for the ad to be withdrawn. Big deal. This year watch the fakes come rolling in”. – John Hegarty.

On EA Medal of Honor “Cannes Lions subsequently investigated, and after several months, said it would not be withdrawing the awards.” – Eliot Beer. 

Often award organizers tend to tern a def ear towards complaints about illegitimate awarded work.

 

picture-22

Source: http://www.campaignlive.co.uk/poll/65176/

 

“There are a number of actions that awards schemes can take. Firstly. any agency entering scam ads should have all their entries cancelled. Not just the fake”. – John Hegarty.

Strip all illegitimate winners from their gongs. 

“Depending on the severity of the scam they should be suspended from entering for a period of time”. – John Hegarty.

What John is asking for is already clearly stated in the Lynx rules and regulations. here is the link  Good move Dubai Lynx

Related Links:

http://adnationme.com/news/top-story/a-systemic-failure-3.html


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2 Responses to “stop undermining creativity”


  1. April 24, 2009 at 1:42 pm

    one of the most interesting point of view I read for a long time! Very clear thinking and I agree on most points. Just too bad he didn’t mention “copycats” and “done before ideas” that are awarded. In my opinion it’s another danger for awards reputation.

    http://www.joelapompe.net


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Louai Alasfahani

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