Paragon at the summit


Paragon chief creative officer judges the 2009 Summit Creative Awards For the fifth consecutive year

Louai Alasfahani the chief creative officer at Paragon Marketing Communications has been elected by his international peers to serve on the broadcast jury in the 2009 Summit International Creativity Awards for the fifth consecutive year.

Alasfahani Is the only Arab national ever to serve in this prestigious award which was established more that 16 years back and has attracted participants from five continents and more than 50 countries from around the globe which include Australia, Bulgaria, Canada, China, Croatia, Denmark, England, Hong Kong, India, Ireland, Italy, Kuwait, Latvia, Malaysia, Mexico, Northern Ireland, Russia, Singapore, South Africa, Turkey, UAE, US and others.

Alasfahani election was based on his proven accomplishments in the field of creativity in advertising and is backed up with 19 years of practical experience.

Alasfahani established Paragon Marketing Communications in 2001 as a local agency that operates according to international standards, with a specialized task force of branding, marketing, communication, media and public relations professionals. By using the latest technologies, media and marketing research methods to achieve their clients goals and superseding them in many cases which yielded a total of 48 creativity awards (24 International, 14 regional, 10 local) in just seven years’ holding on to its position as Kuwait’s most awarded agency.

Related links:


Published in Kuwait Times. Monday, April 20, 2009. Business section. Page: 24.

Arabad may 2009114 

Published in Arab Ad magazine.May 2009. Vol. 19. No. 4. Page: 130.

Published in Communicate magazine. June 2006. Page: 6.



15 Responses to “Paragon at the summit”

  1. 1 Ralph
    April 15, 2009 at 9:39 pm

    You will serve as the Sherlock Holmes of the copy-cat ads 🙂

  2. 2 ion.k
    April 15, 2009 at 9:39 pm

    I wish there was something like Ego Awards. I’d love to see you going home with the Grand Prix!

  3. April 15, 2009 at 11:20 pm

    Thank you. I am humbled by your kind words but I do not believe I stand a chance against you or your friends; any way you got my vote.

  4. 4 Roger
    April 16, 2009 at 1:40 pm

    “The Summit Creative Award was created to recognize and celebrate the creative accomplishments of small and medium sized advertising agencies and other creative companies throughout the world…”

    Should be called the Mickey Mouse Awards.

  5. April 16, 2009 at 4:05 pm

    Roger. why not send your suggestion to The Summit Creative Awards directly; who knows they might like your creative idea. here is the link

    You forgot to mention that “The Summit Creative Award (SCA) – Recognizes creative excellence in companies and individuals with billing under $30 million. Includes all media and industries”.

  6. 6 ion.k
    April 16, 2009 at 5:46 pm

    I like the fact that you can buy a trophy from summit… really interesting!

  7. April 16, 2009 at 6:05 pm

    🙂 why not buy me one?

  8. 8 ion.k
    April 16, 2009 at 10:56 pm

    I think you have enough. I’ll get you a lion if you behave.

  9. 9 Andy
    April 17, 2009 at 9:36 am

    Summit Award???? What kind of award??? I will never submit it even i can win ‘Grand Prix’

  10. April 17, 2009 at 12:01 pm

    Andy. you will never know till you submit.

  11. 11 ion.k
    April 17, 2009 at 12:08 pm

    It’s something similar to a star on your forehead when you’re a clever behaving little boy.

  12. April 20, 2009 at 2:26 pm

    What about Jeff Fisher?

  13. 13 Roger
    April 21, 2009 at 1:35 pm

    Jeff Fisher the the head coach of the Tennessee Titans… he’s a good guy.

  14. April 21, 2009 at 9:37 pm

    so is Jeff Fisher the corporate identity guru and the publisher of several books including the “Identity Crisis”.

  15. 15 ion.k
    April 21, 2009 at 11:25 pm

    Louai seriously now, where did you get this guy from?

    Whenever you want to link someone who knows what is graphic design and how to create a corporate identity, please check the below links, I really really think you need them:

    If you need more, please let me know.

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.


Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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