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10
Apr
09

Cheers and hope tarnished


un-ete-rose-et-blanc

Published in Arab Ad magazine February issue, copycat section, Page: 154.

horizon-draftfcb2003

Published in Arab Ad copycat section page: 118.

Related link: Happy Feet

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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1 Response to “Cheers and hope tarnished”


  1. 1 Ralph
    April 11, 2009 at 2:00 pm

    I remeber these ads, the one from Kefraya was heavily advetised in Lebanon, the one from Musar was only in magazines and in the french media in France (especially that Musar is mainly exported to the European market)
    Still, it’s a pure copy-cat


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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