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04
Apr
09

100% pride 0% apology


Written by Eliot Beer,

“We are in support of the spirit in which this announcement from Lynx was made. This is a message to every agency, every creative in the region that there are rules to be obeyed, standards to be followed, and that there are no short cuts to stardom in our industry,” said the statement.

It also seems like FP7 is aiming to pin this mess purely on the actions of indivduals, rather than the agency network as a whole: “We are also definitely sure that this issue was personally motivated and was outside the frame work of  our internal rules, fundamental principles, and agency beliefs.”

The statement also makes a point of stating FP7’s overall winning position at the Lynx: “Looking at the results overall, our organisation is by far still the most awarded and recognised agency at Lynx and we are quite proud of that.  One cannot take away the credit from that tremendous achievement.”

There’s still no word on what internal action the agency might be taking – this is likely to come after Samsung makes its move.

The Fortune Promoseven statement in full: 

“The Fortune Promoseven organisation is aware of the decision to strip the Agency of the Year title from FP7 Doha at Lynx 2009. We are in support of the spirit in which this announcement from Lynx was made. This is a message to every agency, every creative in the region that there are rules to be obeyed, standards to be followed, and that there are no short cuts to stardom in our industry.

“While we acknowledge the action by Lynx, we are continuing our internal investigations and we are taking strong punitive action against anyone who was in contempt of our reputation and our standards.  We are also definitely sure that this issue was personally motivated and was outside the frame work of  our internal rules, fundamental principles, and agency beliefs.

“At this time, we should not forget that as an agency brand we have had a large number of world class entries from across our regional footprint that were recognised and awarded by an international jury at Lynx. Looking at the results overall, our organisation is by far still the most awarded and recognised agency at Lynx and we are quite proud of that.  One cannot take away the credit from that tremendous achievement.”

Source: http://adnationme.com/news/top-story/lynx-strips-fp7-doha-of-7-awards-and-agency-of-the-year.html

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12 Responses to “100% pride 0% apology”


  1. 1 kre8tive
    April 4, 2009 at 12:46 pm

    Yeah, yeah, yeah…. sure! Whatever…

  2. 2 adam
    April 4, 2009 at 12:47 pm

    well done 😉

  3. 3 busted
    April 4, 2009 at 5:52 pm

    FP7 are a bunch of sore losers! They are proud of the fact that they are the most awarded by cheating! That’s something to be proud about.

    By the way, Lou, don’t know if you heard about this piece of news but apparently new teams were hired and were told they could get their portfolio work released here. So i’m guessing hence the Samsung ads.

    When I read that article yesterday, I didn’t see a hint of apology in there. And I guess we all know. there is no punitive action that will take place.

    I also don’t believe the Brain-o-brain campaign was given a Grand Prix. It was a clear copy-paste of an artists work. Even the copy!!!

  4. 4 Jackie Brown
    April 4, 2009 at 8:10 pm

    are you going to ever post something or just copying and pasting from other sites? Don’t mislead people to think you are writing this stuff, mention from the start that you’ve copy pasted the article.

  5. April 4, 2009 at 9:13 pm

    Did you notice that there is always a permanent link identifying the source of the article preceded by “Source”? Did you also notice that (when available) I always put the name of the author and the date the article was first published at the top of the post in order to avoid any delusion? It seems you are the only one who is misled or you are just trying to mislead others Jackie Brown.

  6. April 5, 2009 at 12:53 am

    “Did you also notice that (when available) I always put the name of the author and the date the article was first published at the top of the post in order to avoid any delusion?”

    Except this one, it seems, Louai… 😉

    Stay tuned – it’s all still rumbling on…

  7. 7 H
    April 5, 2009 at 8:51 am

    Aramex complains about FP7 Doha work

    http://adnationme.com/news/top-story/aramex-complains-about-fp7-doha-work.html

  8. 8 Beta Sweater
    April 5, 2009 at 9:19 am

    As usual, people reading this article will choose to neglect the essence of what is trying to be said. Instead they choose to inject idiotic comments that are totally off topic. But all said and done, it’s good to know that Lou has started a whirlwind of chaos that is set to shake the foundations of the Middle East ad industry. I suppose it is about time for something like this considering how many ‘genuine’ ads were laid to waste in preference for the scam ones. Enough is enough. FP7 should simply be banned from entering all future awards in the region. Their behavior so far has only shown utter disrespect for the spirit of awards shows. Their complete lack of responsibility has taken the art of scam to a new level of shame. What is more interesting is the fact that none of the ads were seen on popular websites before the Dubai Lynx. The mystery abounds!

  9. 9 Vincent
    April 5, 2009 at 9:47 am

    Fadi Yaish is definitely one of the prime suspects, but what about the Agency Head at FP7 Doha, the Client Services Director, etc. After all, the entries were widely published and they all had to know that Clients like Nissan etc simply didn’t exist on their client list. They are all culpable.

    My mind also goes back to the old IAA awards which Dubai Lynx replaced. We used to see agencies who did good, solid creative work all year around being awarded. Agencies like Y&R, Leo Burnett, Brandcom (The old Lowe), The Classic Partnership, and even TD&A. Admitted, the judging panel were of local creatives, but at least they knew what ran and what didn’t. And guess which was the first agency to boycott the IAA awards. It was none other than the now infamous FP7!

    After all, their day to day work wouldn’t have even merited a toilet-paper award.And when the Dubai Lynx was instituted, they came back with a vengenance with scam ads, to fill their award shelves which had being lying empty all these years.

    Finally, as with the Olympics, the awards stripped from FP7 should pass to the next in line. After all, they are genuine work and they have paid the exhorbitant entry fees, so why should they be deprived of glory?

  10. April 5, 2009 at 11:35 am

    Dear Eliot Beer,

    I am sorry for the unintentional mistake. it has been fixed 🙂

  11. April 6, 2009 at 8:46 am

    Be fair. I’m sure when senior management told those boys to win awards, they didn’t mean quite like this.

  12. 12 Ebrahim
    April 6, 2009 at 9:11 am

    Internal investigations?!

    Can’t you take swift action like the Lynx organisers did and save your image?
    Or is it because those ultimately responsible are too senior to be held accountable?

    I think that after this period of time, it’s very obvious that this was a case of corporate cheating, pure and simple.


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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louai@paragonmc.com

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