Lynx launches investigation into work by other agencies

Written by  Campaign ME magazine .

The likelihood that the Dubai Lynx will strip more agencies of awards has increased following confirmation that other pieces of work are now being investigated.

Steve Lane, festival director of the Lynx, admitted that campaigns by a number of different agencies were being looked into. He would not confirm which those agencies were, but they probably relate to another post by ‘John Doh’, who listed 16 pieces of work that he suspected of being scams.

“We have received complaints relating to other pieces of work,” said Lane. “Just because we have dealt with some already, this does not mean we are not looking into others. We are looking into other pieces from Doha and from other agencies.”

Last night, FP7 Doha was stripped of its agency of the year title, as well as two golds, four silvers and a bronze for ‘clients’ Samsung, Higeen and Nissan.

The fallout from this year’s Lynx is in danger of turning into the biggest advertising scam scandal of all time, with an unprecedented number of entries being disqualified or withdrawn. It has now become global news, with advertising magazines in the UK, the US and Asia following up on the story.

Lane added that he was waiting to see the outcome of FP7’s own internal investigations. “We will welcome any action they take,” he said. “We have done what we can. It’s about taking the root out, not chopping the tree down.”

Featured on Campaign ME magazine blog Lynx launches investigation into work by other agencies


9 Responses to “Lynx launches investigation into work by other agencies”

  1. 1 Sorab
    April 3, 2009 at 3:08 am

    Com’on enough is enough. Let’s all move on…

  2. 2 kre8tive
    April 3, 2009 at 6:17 am

    Given up already, Sorab? Come on… it just started, and they still have a long way to go!

  3. April 3, 2009 at 11:11 am

    it is only fair to investigate others as well as this was not targeting a specific agency but specific actions.

  4. 4 Mariam
    April 3, 2009 at 11:31 am

    Well Done Mr Louai! thrilled to see Anubis achieving its true purpose 🙂

  5. April 3, 2009 at 11:58 am

    Thanks Mrs. Mariam  I couldn’t have pulled it off without your help and patience.

  6. 6 Ralph
    April 3, 2009 at 2:41 pm

    automatically should another agency take the “Agency of the Year Award” and other awards…how does it work?

  7. April 3, 2009 at 6:22 pm

    only Steve Lane could answer this question.

  8. April 8, 2009 at 10:10 am

    This is nice comment I read in Campaign.

    I Am Bic Pentameter Says:
    April 3, 2009 at 9:12 am

    anubis is getting strong
    suggests burning to fix the wrong
    put the culprit on the stake
    till some amends he make

    meanwhile all at the agency burn
    even though it’s just one guys turn
    this time he can’t get away
    for anubis has his say

    but there’s more, there’s more
    all and sundry cried
    while doha promoseven got fried
    you cant blame the dozen you see
    for a rotten egg who had to be

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.


Skype: louai.asfahani

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