John Doe


A ghost ad from Oman 😉 by FP7 Muscat in which they seem to have put John Doe to rest 🙂

Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Art director: Noufal Ali
Copywriter: Noufal Ali
Graphic Designers: Renjith Pillai, Sanoop
Photographer: Suresh Anthikad
Client Servicing: Ajay Menon



10 Responses to “John Doe”

  1. 1 neil
    April 1, 2009 at 11:37 am

    Good work, wondering how come this work was not even shortlisted in dubai lynx, Very fresh approach for permanent marker. 2nd one there was another ad which ogilvy dubai had done it for DHL, that was also the nice approach.

  2. April 1, 2009 at 5:24 pm

    neil, to see why this work was not shortlisted in dubai lynx check out this link on blog anubis

  3. April 1, 2009 at 6:38 pm

    All over for Doha – Lynx strips it of Agency of the Year and seven awards including Samsung, Higeen and Nissan gongs.

  4. April 1, 2009 at 7:07 pm

    Justice has been served in the case of FP7 Doha. what about the others?

  5. 5 neil
    April 2, 2009 at 9:02 am

    Dear Mr. Anubis,

    Saw ur comments. And the link u have posted on the permanent marker idea.

    Well, tell me something, who on earth will write something on a frog?

    And what’s the connection between the graveyard and the aquarium idea, or even the frog idea, for that matter?

    Talking about the cattle idea, pls understand that people will place a small ‘copper plate’ with identification numbers written on it, on each of the cows. Here, the whole idea is about writing the numbers with a permanent marker, rather than keeping a copper plate. So, that idea makes sense. But the Frog idea??? And tell me, where’s the similarity???

    Be objective. Don’t blame FP7 just for the heck of it. Learn to be objective.

    With all regards,


  6. 6 kre8tive
    April 2, 2009 at 9:38 am


  7. April 2, 2009 at 10:40 am

    some write on fish, some on frogs and you on cows 🙂

    First the similarities; all products are markers, all communicate the product USP “water proof”, all within the same time frame. the difference is one has already been awarded a LIA.

    now for explaining the obvious: the writing on the frog is because it is amphibious and the USP is water proof marker…get it? frog goes in and out of water…marker is water proof…did you get it now?

    having said that the frog ad is ripped off the LIA (London International Awards)awarded ad featuring the fish.

    Cows under the rain 😉 came from a frog that mimiked a fish – kind off a reversed chain of evolution

    the ad with the tombstone is a ghost ad and is part of the cow ad; that is as objective as it gets.

    NB: Are you from FP7 Mus-cat or copy-cat?

  8. 8 Vincent
    April 2, 2009 at 5:00 pm

    Without scam ads I doubt whether Fadi Yaish would even get a tea boy’s job in any agency or for that matter in any sheesha joint.

  9. 9 Beta Sweater
    April 5, 2009 at 9:51 am

    I think everyone who’s been laid off should apply at FP7. Chances are, they’ll get a good job at the copy machine.

  10. April 10, 2009 at 1:31 am

    Will Vincent please identify himself before I get my tires slashed by Fadi 🙂

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.


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