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27
Mar
09

Kuwait – part 6


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Client: Rasameel

Agency: MEMAC Ogilvy

Country: Kuwait

I have checked Statex and found no reference whatsoever that these ads were ever published in Kuwait; yet they were submitted to the 2009 Dubai Lynx.

Related post: Heart broken

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6 Responses to “Kuwait – part 6”


  1. 1 ismail
    March 28, 2009 at 10:29 am

    That’s it….as expected the accomplices are dragged into this themselves..gr8….
    things are spoilt for everyone now..so hows everybody feelin? relieved i suppose..
    Shame on u guys!!!! you have spoilt the entire award show process for everyone…
    congratulations…why don’t u understand..this was one good for nothing guy sitting
    in one corner of the office who couldnt get any work out at his agency so he decided
    to ruin it for others too..john doh..pls come out of ur den…and if u ahve the balls,
    come out in the open …

  2. 2 jhon Doh
    March 28, 2009 at 11:30 am

    LYNX NOW THEY WANT TO SAVE IT ON THE EXPENSE OF FP7 DOHA ONLY AS IF THEY ARE THE ONLY ONE AND THIS WOULD MAKE US ALL SIT SILENT NOW. IT IS EVERYONE ELSE GO THROUGH THE LIST BELOW AND FIND OUT FOR YOUR SELF, HABEBI.

    now you guys have burnt down all FP7 Doha work
    and dragged down to where it would make you happy
    and satisfied. why don’t we all start picking up on the rest of the agencies and bring down the temple on
    every bodies head. so we all be even happier and can sleep the long nights because we are the people of principle and we want to protect award shows and the region. we want to feel happy that no one is better than anyone else.

    so as we are all on it lets bring them all down, and let the senior people from the leading agencies who start sending emails and provoked the whole thing be even happier seeing justice take place even in their side of the court. wouldn’t it just be fair.

    so here we go, please tell me that all these clients
    have for real commissioned the agency, approved the ads, paid for production, and ran the campaigns,….etc

    we will raise the questions and dubai lynx would do the
    investigation, and bring them downt:

    1) Y&R Dubai – ZEISS LENS – FLY campaignl
    for sure this is real work and the lens client wanted to promote the lens power in 2009 where lot of people still use lens for many reasons and it is now or never. the market now and with the financial crises
    can afford the lens client to spend money on production for lens campaign. brilliant. this one is real client brief work. isn’t it!
    who can doubt this one and why?

    2) leo burnett dubai – tide campaign
    yes with the real beautiful ads i see from P&G WORK ON TV AND PRESS this is for sure real work, client asked for it, and presented, approved,
    ran for couple of weeks and months like P&G usually run their campaigns. brilliant work P&G and leo

    3) TBWA DUBAI – HANSAPLAST PLASTER
    yes sure we have been in the region forever and ever. we always saw ads and posters for plaster everywhere. it is usual for plaster brands to do press and outdoor campaigns for it self and invest in it to drive more sales. and the proof that both JWT and
    TBWA are doing the same campaign see it is really in demand to do plaster campaigns these days.

    4)TBWA Dubai – Pattex glue
    well done you brought in a product brand
    from the dead in the market – last seen in the 80’s
    and the client suddenly requested the agency to campaign for pattex glue because it is part of the yearly marketing plan. and the agency came up with this clear benefit for the market which the client instantly approved and invested in to increase sales in the market since it is available everywhere.

    5) TBWA Dubai – Eight resturant
    what is wrong with TBWA dubai doing campaign as such for client in beirut. since they are doing it for very cheap resturant by the corner who would for sure have the budget to advertise during financial crises
    as the tourism in beirut is booming in winter and they for sure can afford such campaigns with a very clear message and idea that would click with everyone
    and drive traffic into the resturant. sure thing

    6) Y&R Dubai – landrover gear
    yeah land rover car ads are all over the place in dubai and the region and you know what it is the perfect time to advertise landrover gear in the region
    because cars and land rover market specifically is booming and car sales did not get affected by the financial crises at all. and the biggest target audience in the region are not the gulf nation whom wear thoubs even on off road. no it is the mass, and these people are very interested in land rover clothing and gear.
    so the client yes asked for it, approved it, and run it. how could you suspect this one
    come on. it is Y&R and Land rover, they have this client. this is real work man.

    7) leo burnett dubai – fujifilm
    yes we all know that they have fuji film, and they spend heavily and they always do brand campaigns like these and we see them everywhere don’t we. this was just another campaign which leo dubai are used to do for fuji film and if you cant remember even in the 2008 lynx we saw couple of campaigns
    as good as this one and nothing is fishy around it at all. why would lynx investigate this one why?

    8)Genius LOCI Dubai – Westin Dubai
    this was one of the very very very few copy campaigns
    and for a resturant, so lets award it and you know what poor Genius LOCI they don’t have many entries and they are not a threat to any one so it will pass, and nothing fishy about it, resturants like westin dubai advertise heavily in dubai and long copy ads is their style it is not a favor from the resturant or anything like that, or maybe the owner is a friend of someone in the agency no. it is a real client and we see their campaigns everyday in dubai, no i meant every now and then.

    9) tribe – U2ED IMAX
    i have seen this run in dubai! like all the campaigns that imax run to drive traffic into the movie theatre or for films, this one is for real and it was for
    U2 3D IMAX silly people. it is for real.

    10) impact bbdo beirut – sharp
    no beirut don’t do scam. this one is real not been done in photoshop just for the sake of taking the picture, you can call the supermarket and ask them
    they will tell you yes, and the client approved it. you know sharp are very active in beirut unlike the rest of the region

    11) FP7 Dubai – mcdonalds
    come on guys, you always see such ads for mcdonalds in the street specially the price driven ads. they don’t usually have the price tag big and the sandwich bigger than the space no they dont. it always clean and neat like this one this is typical ad fro mcdonalds and am sure that the client saw it and it ran like the rest of their campaigns

    12) FP7 Dubai – leatherman
    are you joking me, we see this brand everywhere on the streets it is not like the first time ever in the history of this region. and am sure it is as real as the Chiqueta radio campaign. come on guys just focus on the grand prix and spray this one is for real

    13) leo burnett – GMC CADIA
    THIS ONE FOR SURE IS REAL because we always see
    GMC ads run like this in the region, and am sure the client seen it and approved because it is his style, and it was done to appeal to the consumer in GCC that is why it has been shot else where. and YOU KNOW WHAT AMERICANS CARS AND GMC ARE NOT HAVING ANY CRISES AND ALMOST BROKE NOT AT ALL, THEY STILL HAVE MARKETING BUDGET TO DO THESE AWARDS CAMPAIGNS, dont you think.

    14) JWT Dubai – virgin megastore
    poor thing they only have this one made it
    it must be real work and client brief because JWT are very honest agency and do not do scam or even proactive they only work on real briefs from the client and they dont copy ads god forbid because if they do the people will get fired.
    and you know what virgin are very very interested in doing ads for the kids books section. and knowing virgin and the constant campaigns they do every
    day, it is part of the agenda for this year to promote kids music books. you fool.

    15) JWT dubai – hotwheels
    oh my god they work for Mattel , how cool
    i wish i work for JWT Dubai they dont do scam at all.

    and shame this year bra campaign for the lingerie store did not make it like last year naked woman in the breast, bottom front and back area campaign that was real and ran for sure press and outdoor but in the store and there is nothing sensitive about it to have naked women.

    15/B) and buy the way all their work for the DM
    is real work and done for real and you dare proof otherwise they are not cheap mockup done by the agency and the agency took the pictures for
    it in the locations and did the board and the jury bought it, for real.
    you know what it is not really important, DM. because it doesn’t count in agency of the year and anyone can get away with anything there. and it is not the bird that fly in JWT office told me so, no at all, he told me it is all real he he he it is real work. but who cares if it is not. come on it is JWT. honest.

    16) TBWA Dubai – hand dial hand sanitizer
    you know what it is a fast moving product, to boost it even more the client decided to do this campaign to boost the sales. or is it the opposite!
    and the client have seen it and approved like all the other campaigns what do you think, for sure

    again this is another proof that we can do the same, check our client for this one HENKEL PDC EGYPT SAE . we can do it.

    have a nice hunt MENA.

    PS: the proof will be uploaded soon lets see who is after this time lynx or us again! I do keep my promises
    # anubis Says:
    March 27, 2009 at 5:58 pm

    wow that is a long list!!! I think that if no real action is taken towards this “problem” then maybe the ad industry (in this region) does not deserve its own awards festival.
    # Fernando Says:
    March 28, 2009 at 7:00 am

    The reason for so much anger and frustration:

    Let’s say about 80 agencies enter Lynx, so that’s 80 creative directors and their teams competing against each other.

    But

    79 creative directors do the following:
    They work with their clients, they fight with their clients, they compromise with their clients, They try to raise the standard of advertising in this region. Out of frustration and to keep their teams inspired, they do some proactive work.

    1 creative director does the following:
    He doesn’t work with clients, he’s obsessed with awards. All his work is proactive and he does a mountain of this stuff.

    So, 79 creative directors are trying to improve the standard of creativity in the region and win awards while one is just trying to win awards.

    The reality of any award show is that while the majority of entries are real there will always be some brilliant proactive work. That’s okay because everyone does it and for good reason. But, when one creative director enters over 200 proactive ads and wins agency of the year. It’s not okay and for good reason.

  3. 3 dubailynx rise
    March 28, 2009 at 11:51 am

    Media people (campaign, communicate, mediaweekme, tom roy) why don’t you ask Mr. Steve Lane what he is ding about the others now!!!! read below

    way to go Jhon Doh or shall i say Jhon Dubai now!!!
    now you ruin everyone else in advertising. but are you aware that you are ruining everyone and the whole industry EBEN YOUR OWN AGENCY NOW. but at the end that what it is, as i said before it is not FP7 Doha only but because they are on the top, we all wanted to hunt them down.

    but what does lynx have to say about this now. the other agencies or they just wanted to Crucify FP7 Doha to save the water of their face and think people would be satisfied when justice prevail and we hunt down
    FP7 Doha. they are mistaken if this is the message they want to deliver to the region, what applied on FP7 has to be applied to everyone now.

  4. 4 Jhon Doh
    March 28, 2009 at 12:15 pm

    how could i forget this one Mr. Lynx. the GREAT PRINT GRAND PRIX WINNER. that is on its own a piece of art to make it to the grand prix.

    17) first Hamdallh the creative director of Leo Burnett Cairo – brave man he is –
    claimed during the Lynx debate while Lynx staff are watching and just before the awards ceremony that “Heinz didn’t commission or even like his Heinz Campaign (which won the GP later on)” well this is an honest man at least he admit it and get rewarded for it.

    the equity of heinz ketchup is that ” it is thick ketchup..etc” all the campaigns in the world have been done around this single minded and focused proposition, however leo burnett wanted to change that in an awards campaign. and you know what. the client approved it just for the sake of the awards ONLY, at the end it is only one insertion, or was it more with on wrong equity. what a great piece! and a great reward! way to go lynx!

  5. March 29, 2009 at 12:26 am

    I don’t understand why this is so difficult for some to understand. This is not sour grapes. This is strictly about agencies not following the rules. It’s NOT about ‘scam ads’. We all do ‘scam ads’. What is angering most people is not the fact that FP7 or any other agency for that matter did scam work that probably only ran once in a shady magazine. The serious matter is that they did a lot of it apparently WITHOUT the client’s approval!! Not only that, but also this isn’t their first time (The issue with EA Games at Cannes). Approval from the client is the only criteria governing the authenticity of an ad. If the client has approved the ad and has published it in the target market then it should be eligible for the awards. EVERYTHING ELSE is subjective and left for the judges to decide. We have to keep in mind that the Lynx as are the Cannes and other award shows are not awards for creativity. They are awards for creative advertising. If anyone could do an ad for a brand without being restricted by a client’s brand claims and equities or target market sensitivities then we all know that it would be a much easier job.

    NB. In the case of JWT Dubai’s lingerie ads last year, they used a loophole in the Lynx’s rules. Apparently the “Outdoor” section of the awards encompasses ‘in-store posters’ which is the only place these ads could have been and were printed. That said, the idea was done for Levi’s ages ago.

  6. March 29, 2009 at 11:48 am

    I don’t understand why this is so difficult for some to understand. This is not sour grapes. This is strictly about agencies not following the rules. It’s NOT about ’scam ads’. We all do ’scam ads’. What is angering most people is not the fact that FP7 or any other agency for that matter did scam work that probably only ran once in a shady magazine. The serious matter is that they did a lot of it apparently WITHOUT the client’s approval!! Not only that, but also this isn’t their first time (The issue with EA Games at Cannes). Approval from the client is the only criteria governing the authenticity of an ad. If the client has approved the ad and has published it in the target market then it should be eligible for the awards. EVERYTHING ELSE is subjective and left for the judges to decide. We have to keep in mind that the Lynx as are the Cannes and other award shows are not awards for creativity. They are awards for creative advertising. If anyone could do an ad for a brand without being restricted by a client’s brand claims and equities or target market sensitivities then we all know that it would be a much easier job.

    NB. In the case of JWT Dubai’s lingerie ads last year, they used a loophole in the Lynx’s rules. Apparently the “Outdoor” section of the awards encompasses ‘in-store posters’ which is the only place these ads could have been and were printed. That said, the idea was done for Levi’s ages ago.


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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