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24
Mar
09

Success is an equation


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17 Responses to “Success is an equation”


  1. March 24, 2009 at 3:59 pm

    Now you sound like you have something personal against them. Got beef? Don’t get personal.

  2. March 24, 2009 at 4:42 pm

    What do you think when they make fun of an entire industry (the agencies, the media and the award organizers)? Your damn right it is personal; even though i never met any of them or worked in their market.

  3. 3 Adam
    March 24, 2009 at 6:36 pm

    id rather die then go on stage for a copycat art work or concept

  4. March 25, 2009 at 9:52 am

    Is his super power the inability to see work that has been done before? Or maybe the ability to copy work and pass it off as his own?

  5. 5 SRP
    March 25, 2009 at 4:39 pm

    As one of the judges for Lynx I can only offer my heartfelt apologies. You should know we “flagged” a number of these scams, and the organizers were diligent in their efforts to validate the entries. However, the offending agencies provided evidence (media schedules, etc) that they were legit. Still -a washing machine ad with puke in it? Christ in Arabia? Of course they were not. Again, my apologies.
    -Steffan

  6. March 25, 2009 at 10:40 pm

    Dear Steffan,

    Thank you for sharing your thoughts with us. Apology accepted.

    -Louai Alasfahani

  7. 7 Here you go again :)
    March 26, 2009 at 2:10 pm

    Dubai Lynx Gold winner: JWT Dubai
    Released: March 2009

    http://www.advertolog.com/paedia/prints/2009/03/15/294722/show/

    Released: Feb 2009
    McCann Erickson Portugal

    http://adsoftheworld.com/media/dm/roche_balls?size=_original

  8. March 26, 2009 at 2:34 pm

    Regarding all of this, it’s ceased to be a game between agencies any more – when clients are having their reputations jeapordised by work they never asked for, it’s all much more serious.

    FP7 have a lot to answer for – but perhaps so do some of those spreading this around. When it starts impacting on clients, everybody loses.

    Louai – I’ll be interested to see the other scam work you mentoned on the Campaign blog…

    Steffan – interesting perspective.

    – Eliot Beer, Editor, AdNation

  9. 9 dubailynx rise
    March 27, 2009 at 1:32 pm

    Because couple of people and bloggers dragged lynx and the whole region into this. Unlike any other region in the world after any award show. We believe this unbalanced reaction of these few people and lynx towards the blogs could ruin the whole show and any chance this region to rise up again and do great work after all FP7 and other agencies did to lead the way for the first time in the history of this region. And pushing everyone to work harder and do better if they want to catch-up and that was clear in 2009.
    Am one of the many creative in my agency who witnessed how my own agency started digging for FP 7 the next morning of the lynx show. And as if we are in much better place than them if they do the same. It is insane! I have to say it takes lot of courage to speak about this (when you say the truth), but since me, many creatives here and many friends from other agencies feel it all has been going totally out of proportion and it is not only effecting FP7 now but everyone of us at the moment we had to speak out. Our objective is not to defend FP7 as am sure the bloggers who are leading this wave would make it sound like BUT our objective is to really say things the way they are and clear lot of confusion taking place.
    People, media and lynx think everything that has been put on the blogs present the whole region and that we all share the same thought. well this is completely wrong. WE DON’T. and there are lot of facts we cant hide from or pretend we are living in a different world. Our objective is to put things in perspective.
    We have to say this:
    Since it reached this stage of great confusion now and since the big headlines of the bloggers and lynx now is to protect the awards ….etc then we and the whole region ask for the following (it is not a request it is a must):
    1. All the winners work in the lynx this year has to be investigated with the clients, and we would know if this happens or not because we present many agencies and we have work in lynx this year. Some has been investigated but not all and not as crucial as FP7 I have to say! It is small industry after all and everyone knows someone in every agency and we talk.
    SAME MANNER, SAME QUESTIONS, SAME OBJECTIVE, SAME PRESSURE, SAME STRESS THAT HAS BEEN DONE WHEN FP7 WORK IS INVESTIGATED HAS TO BE APPLIED ON EVERY SINGLE WINNER IN LYNX OF ALL THE OTHER AGENCIES. IF WE WANT TO BE HONEST TO OUR SELF AT LEAST.
    Because everyone in this region and on top lynx people knows that all agencies are doing the same thing more or less. And if there is no proactive work with clients and taking risk then this region and other regions also which we know very well would not have not even 10% of what we submit in best cases to enter in the awards and maybe win. And there would be no awards business. Come on! Don’t pretend you don’t know, look in the media and tell us if the great campaigns we see in lynx and cannes are the same we see everyday around the world in the newspaper, magazine and outdoor…etc !!! please don’t tell me that you really think that one of the most awarded campaigns in gun report, Clima bicycle lock is client brief work and ran in media as a real campaign do usually, and that in 2007 a client would spend lot of money to produce and release a campaign for a bicycle lock and do an other campaign the year after! and many many examples, left and right like that, please don’t under estimate our intelligence. We don’t want to go to much in this because it will blow up in everyone’s face.

    2. we know the truth and so does everyone in advertising, what we want after all this been done is lynx to really consider what they say and do before they do it. Because there is no way back after this. And what we want is lynx to protect this and make sure the show continues and great work to continue in this region. Not kill it. It depends how you look at it and how you put it. Every region has it is own case and merits. Don’t tell us the eurobest is like spikes and like lynx. Don’t tell us the work that comes out of Europe or USA and the amount of proactive out of the whole sum is the same from far east or middle east or Africa or Australia…etc
    This region needs time for it to fade out slowly from winning on proactive and maybe scam work to client brief work, that doesn’t mean it is right at all. but we should not slaughter everyone with our ignorance how to deal with it, and because we want to rush things. Brief work will replace ghost work slowly. Lynx or good work is only 3 years old now but we all want to pretend to be some thing we cant now and ask the whole region and the lynx to become something else over a night. It can not happen and things need time like every other region in the world. And people knows this very well. Awards organizers knows this very well. Things need time to blossom we cant push it because it will break. Lynx knows this very well but am afraid they will take big part of breaking their own show and the region if they don’t study this very well before they react. We and the work has to evolve before all the good things take place ,we have to have the foundation which we don’t yet.

    All of you out there who are still in silence and know exactly what’s going on now. Where things are going if you don’t make lynx and the industry hear your voice is not good for everyone and it will break on our heads.
    And this is exactly what these irresponsible blogs are doing and they think it is funny, and serves their own personal agenda PLEASE look at the work of this guy Loaui (from bloganubis ) http://www.paragonmc.com and tell me what on earth he is talking about, and from which school is this guy and the guy who feeds his blog ‘John Doh’ comes from, and if these guys are qualified to lecture all of us and lynx the lesson they are preaching. God! they should be on top of their career now . look at the bottom pictures that he has for him self and read the comments and you would know the kind of mentality they have. Please read the comments and the views they had been uploading everyday on the work and how he and ‘John Doh’ crossed all ethical, private and human lines. It is not just expressing point of view or a case but it went beyond that to more personal level, lying, faking, racism and putting words in peoples mouth. In the name of the freedom and self expression and blogs..etc.
    well you failed your self and abused the media you are using. just check the language and tone of voice they are using this is downgrading for them self first and all the people lynx and media who now are following their trail. And the question is can just anyone do anything to anyone nowadays, just like that!
    If you think that things will be resolved the right way if you don’t speak up you are wrong. It is not any more.
    Like these guys spoke out and made the whole media and lynx move in their direction because no one else is speaking out (and we all know they are only couple of people whom they don’t present all of us or most of us) then now you have to speak out and let them hear your voice to know where you stand so we can balance the story and empower the right things and move things in an other direction and HELP LYNX TO DO THE RIGHT THINGS FOR THIS REGION AND NOT KILL WHAT WE HAVE BEEN WORKING FOR ALL THESE YEARS AND NOW WE GOT THERE THEY WANT TO BURY IT. IT IS AN EVOLUTION NOT A REVOLUTION.

    Whether awards are withdrawn or not. Whether we get out of this right or not. The painful truth that you all are killing every chance to do proactive or award standard work with our clinets. And even if you do I wonder if clients would give you approval to enter the awards. Because we simply scaring them out of this whole concept of awards. And we know how client behave when it all come to the awards.
    So what the hell we are doing to our self.

    Last 2 point:
    1. I don’t think lynx, or any other show has to prove their integrity to anyone even in the middle of all this. We all know as mentioned how things go in award shows and we accept and compete on the same level. I love what greg davis said in cannes 2008 “ award shows are to celebrate crativity”. And if they think they should that means just anyone, anyone can do anything to any award show and question their integrity as they say and the credibility of the show, and what is happening today in the lynx could happen to any show just the same exact way. And we all know the campaigns that we can question and doubt. And people will always enter and want to win. But today this is all could be killed.
    2. from my point of view which I totally believe it is true. FP7 did not win because they did real , ghost, proactive, scam or any kind of work you want to call it. THEY HAVE WON BECAUSE THE DID THE BEST IDEAS AND EXECUTION. THEY ARE ON THE LEAD. That is why. Because ladies and gentlemen it all comes to one simple fact. All of the other agencies have the same chance to do the same work whether real work ‘as some claim they only want to do that’ or even ghost or even scam or even proactive, you name it. They all had the same chance. And they all did it all we know. But their work was not as good. Didn’t they. Or did any body stop them from doing the best they can or the best ideas possible on real clients brief? So when we failed what would be the easiest thing to make us feel better about our self, it is simply “let’s hunt FP7 down”. This is the awful truth otherwise why would not anyone have the same argument against any other agency, or why wouldn’t my own agency attack it self the way they start attacking FP7 the vey next morning of lynx?

  10. 10 shine
    March 27, 2009 at 2:55 pm

    hi I want to answer the above. Ur last 2 points. yes it is about ideas. award shows are about celebrating creativity. but not on the clients you don’t have. do a great body of work on your accounts. Its not easy to sell work on the brands who have global positioning. You are in the field on making brands. Not on a washing machine which is not sold in the market or the brands which are not yours.

    And about FP7 winning on best ideas and execution, very sorry it is just a clear money game. you bring people from the globe pays them and supplies them with best photographers. and in this recession who can afford wins. if your agenda is to do great work than why Qatar advertising is not admired. improve your day to day work. and don’t waste money just to get the fame.

  11. 11 dubailynx rise
    March 27, 2009 at 4:39 pm

    fantastic, loaui the guy who run the blog removed all his work from: http://www.paragonmc.com
    well done loaui to really stand behind the real work you do and you want all people to be doing too.

    but we admire the fact that you did not remove mu comments about your blog and work, when you moderate and sensor all the comments on your blog before they are posted which makes it very transparent for all, since we all could know at the end if you had every ones point of view on your blog or just the comments you would like people to hear. how ironic!

  12. 12 jhon Doh
    March 27, 2009 at 7:09 pm

    now you guys have burnt down all FP7 Doha work
    and dragged down to where it would make you happy
    and satisfied. why don’t we all start picking up on the rest of the agencies and bring down the temple on every bodies head. so we all be even happier and can sleep the long nights because we are the people of principle and we want to protect award shows and the region. we want to feel happy that no one is better than anyone else.

    so as we are all on it lets bring them all down, and let the senior people from the leading agencies who start sending emails and provoked the whole thing be even happier seeing justice take place even in their side of the court. wouldn’t it just be fair.

    so here we go, please tell me that all these clients have for real commissioned the agency, approved the ads, paid for production, and ran the campaigns,….etc

    we will raise the questions and dubai lynx would do the
    investigation, and bring them downt:

    1) Y&R Dubai – ZEISS LENS – FLY campaignl
    for sure this is real work and the lens client wanted to promote the lens power in 2009 where lot of people still use lens for many reasons and it is now or never. the market now and with the financial crises can afford the lens client to spend money on production for lens campaign. brilliant. this one is real client brief work. isn’t it!
    who can doubt this one and why?

    2) leo burnett dubai – tide campaign
    yes with the real beautiful ads i see from P&G WORK ON TV AND PRESS this is for sure real work, client asked for it, and presented, approved, ran for couple of weeks and months like P&G usually run their campaigns. brilliant work P&G and leo

    3) TBWA DUBAI – HANSAPLAST PLASTER
    yes sure we have been in the region forever and ever. we always saw ads and posters for plaster everywhere. it is usual for plaster brands to do press and outdoor campaigns for it self and invest in it to drive more sales. and the proof that both JWT and
    TBWA are doing the same campaign see it is really in demand to do plaster campaigns these days.

    4)TBWA Dubai – Pattex glue
    well done you brought in a product brand from the dead in the market – last seen in the 80’s
    and the client suddenly requested the agency to campaign for pattex glue because it is part of the yearly marketing plan. and the agency came up with this clear benefit for the market which the client instantly approved and invested in to increase sales in the market since it is available everywhere.

    5) TBWA Dubai – Eight resturant
    what is wrong with TBWA dubai doing campaign as such for client in beirut. since they are doing it for very cheap resturant by the corner who would for sure have the budget to advertise during financial crises as the tourism in beirut is booming in winter and they for sure can afford such campaigns with a very clear message and idea that would click with everyone and drive traffic into the resturant. sure thing

    6) Y&R Dubai – landrover gear
    yeah land rover car ads are all over the place in dubai and the region and you know what it is the perfect time to advertise landrover gear in the region because cars and land rover market specifically is booming and car sales did not get affected by the financial crises at all. and the biggest target audience in the region are not the gulf nation whom wear thoubs even on off road. no it is the mass, and these people are very interested in land rover clothing and gear.
    so the client yes asked for it, approved it, and run it. how could you suspect this one
    come on. it is Y&R and Land rover, they have this client. this is real work man.

    7) leo burnett dubai – fujifilm
    yes we all know that they have fuji film, and they spend heavily and they always do brand campaigns like these and we see them everywhere don’t we. this was just another campaign which leo dubai are used to do for fuji film and if you cant remember even in the 2008 lynx we saw couple of campaigns as good as this one and nothing is fishy around it at all. why would lynx investigate this one why?

    8)Genius LOCI Dubai – Westin Dubai
    this was one of the very very very few copy campaigns and for a resturant, so lets award it and you know what poor Genius LOCI they don’t have many entries and they are not a threat to any one so it will pass, and nothing fishy about it, resturants like westin dubai advertise heavily in dubai and long copy ads is their style it is not a favor from the resturant or anything like that, or maybe the owner is a friend of someone in the agency no. it is a real client and we see their campaigns everyday in dubai, no i meant every now and then.

    9) tribe – U2ED IMAX
    i have seen this run in dubai! like all the campaigns that imax run to drive traffic into the movie theatre or for films, this one is for real and it was for U2 3D IMAX silly people. it is for real.

    10) impact bbdo beirut – sharp
    no beirut don’t do scam. this one is real not been done in photoshop just for the sake of taking the picture, you can call the supermarket and ask them they will tell you yes, and the client approved it. you know sharp are very active in beirut unlike the rest of the region

    11) FP7 Dubai – mcdonalds
    come on guys, you always see such ads for mcdonalds in the street specially the price driven ads. they don’t usually have the price tag big and the sandwich bigger than the space no they dont. it always clean and neat like this one this is typical ad fro mcdonalds and am sure that the client saw it and it ran like the rest of their campaigns

    12) FP7 Dubai – leatherman
    are you joking me, we see this brand everywhere on the streets it is not like the first time ever in the history of this region. and am sure it is as real as the Chiqueta radio campaign. come on guys just focus on the grand prix and spray this one is for real

    13) leo burnett – GMC CADIA
    THIS ONE FOR SURE IS REAL because we always see GMC ads run like this in the region, and am sure the client seen it and approved because it is his style, and it was done to appeal to the consumer in GCC that is why it has been shot else where. and YOU KNOW WHAT AMERICANS CARS AND GMC ARE NOT HAVING ANY CRISES AND ALMOST BROKE NOT AT ALL, THEY STILL HAVE MARKETING BUDGET TO DO THESE AWARDS CAMPAIGNS, dont you think.

    14) JWT Dubai – virgin megastore
    poor thing they only have this one made it it must be real work and client brief because JWT are very honest agency and do not do scam or even proactive they only work on real briefs from the client and they dont copy ads god forbid because if they do the people will get fired. and you know what virgin are very very interested in doing ads for the kids books section. and knowing virgin and the constant campaigns they do every
    day, it is part of the agenda for this year to promote kids music books. you fool.

    15) JWT dubai – hotwheels
    oh my god they work for Mattel , how cool i wish i work for JWT Dubai they dont do scam at all.

    and shame this year bra campaign for the lingerie store did not make it like last year naked woman in the breast, bottom front and back area campaign that was real and ran for sure press and outdoor but in the store and there is nothing sensitive about it to have naked women.

    15/B) and buy the way all their work for the DM
    is real work and done for real and you dare proof otherwise they are not cheap mockup done by the agency and the agency took the pictures for it in the locations and did the board and the jury bought it, for real.
    you know what it is not really important, DM. because it doesn’t count in agency of the year and anyone can get away with anything there. and it is not the bird that fly in JWT office told me so, no at all, he told me it is all real he he he it is real work. but who cares if it is not. come on it is JWT. honest.

    16) TBWA Dubai – hand dial hand sanitizer
    you know what it is a fast moving product, to boost it even more the client decided to do this campaign to boost the sales. or is it the opposite! and the client have seen it and approved like all the other campaigns what do you think, for sure

    again this is another proof that we can do the same, check our client for this one HENKEL PDC EGYPT SAE . we can do it.

    have a nice hunt MENA.

    PS: the proof will be uploaded soon lets see who is after this time lynx or us again! I do keep my promises

  13. 13 Jhon Doh
    March 28, 2009 at 12:16 pm

    how could i forget this one Mr. Lynx. the GREAT PRINT GRAND PRIX WINNER. that is on its own a piece of art to make it to the grand prix.

    17) first Hamdallh the creative director of Leo Burnett Cairo – brave man he is –
    claimed during the Lynx debate while Lynx staff are watching and just before the awards ceremony that “Heinz didn’t commission or even like his Heinz Campaign (which won the GP later on)” well this is an honest man at least he admit it and get rewarded for it.

    the equity of heinz ketchup is that ” it is thick ketchup..etc” all the campaigns in the world have been done around this single minded and focused proposition, however leo burnett wanted to change that in an awards campaign. and you know what. the client approved it just for the sake of the awards ONLY, at the end it is only one insertion, or was it more with on wrong equity. what a great piece! and a great reward! way to go lynx!

  14. 14 MindME
    March 28, 2009 at 3:00 pm

    Anubis…. Enjoy your 15 mins of fame…because from the looks of your work….you wont get another chance to be heard.

  15. March 28, 2009 at 7:56 pm

    🙂

  16. 16 Sorab
    March 29, 2009 at 4:30 pm

    Hey, where are the funny comments you made about the Tiger Man? Please explain why you removed them…

  17. 17 jay
    May 14, 2009 at 4:25 pm

    this dubailynx character is sick, he needs some treatment. he thinks everyone who talks about scams is after his goat. this can only mean two things :1. He is from FP7 and is involved in the scam. 2. He underwent some severe childhood trauma and is so insecure, he thinks if any scam befalls his chosen profession, it will affect him badly.

    my lynx, let me tell you, many of us have worked much longer and much more successfully that you will ever imagine. and we dont care if some scammers get caught. because we are confident of the work we do, and dont need to have relfected glory from some other people’s ads. you obviously have the dubai syndrome which makes you think only stuff that glitters is gold, and only if you hang around with celebrities will people think you are a celebrity. go home,have your medication, and start reading something worthwhile than playboy. even you may et ideas.


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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