flash back


Client: Viva

Agency: Leo Burnett

Country: Kuwait

Year: 2009


September 6th, 2009 by Bibhuti

Source: Smoking Kills : Gun

Picture 10

Agency: Art Link

Creative director: Omar Rashad

Illustrator: Ahmed El Habash

Country: Egypt

Year: 2009

Published in Media Week ME magazine. July 12, 2009. Page: 21.


Agency: Liwa Advertising, Dubai
Creative Team: Suhas Rege, Sajeev, Vinayak Adate and Tarun

Country: UAE, Dubai – 2006.

Related link:

Client: Egypt Air

Country: Egypt  

Year: 2011







Client: Al Fanar Mall

Agency: Paragon Marketing Communications

Creative Director: Louai Alasfahani

Photography: Xhami Alasfahani

Country: Kuwait

Year: 2003

NB. Editors choice for best Ramadan campaign; back in 2003 there was no Lynx, no MENA crystal and no KAAA or KREA.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.


4 Responses to “flash back”

  1. 1 l33t
    February 14, 2009 at 11:53 am

    So let me get this straight. What you are trying to say is that you were the first person on the entire planet to have the steam turn into an item in an ad correct? No one before you, no one before 2003 ever did that right?

  2. February 14, 2009 at 12:42 pm

    Sure I am the first to have used steam this way in an ad in Kuwait,(perhaps even in the GCC) as for the world – a very big place over a long period of time – that I am afraid I am not so sure of; but you are free to research this and enlighten us.

    NB. To save you some time my concept and art direction was conceived prior to Saatchi & Saatchi Cairo Voltaren ad – which won them a Gold and a Bronze at the 2005 KAAA 😉

    An original idea used for the first time is Creative…when that original idea gets repeated after some time over and over again (in the same market/country) it would still work…it would still be OK to be used in such a way but then it is no longer called a Creative concept but rather it becomes a Cliche’.(creativity awards are not awarded to Cliche’s).

    It is funny how some people in the Kuwait advertising industry mock our creative leadership and end up mimicking our work from years gone by over and over and over again…don’t you think?


    Louai Alasfahani
    Chief Creative Officer
    Paragon Marketing Communications

  3. 3 Kelly Ashcraft
    March 13, 2010 at 12:51 am

    I created the anti-smoking ad you have posted here for an advertising class assignment in 2005. I live in California and never saw any of this other work and certainly didn’t steal the idea from anyone else… but if you’re trying to make a point about plagiarism, you should at least properly credit the work you have posted. If anyone has been plagiarized, I think it’s me.

  4. March 26, 2010 at 12:19 am

    Dear Kelly,

    Thank you for sharing your point of view. No one is accusing you of anything, this is just to prove to some people that two minds can think a like when they are thousands of miles apart but it is not acceptable to have to same work run in the mass media for a top advertiser in the same market and then claim telepathy. The work displayed here is all credited from the source where it was published, so if you have been plagiarized then i have only one thing to tell you, Welcome to the club, now start fighting back to stop this habit from spreading.

    Louai Alasfahani

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.


Skype: louai.asfahani

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