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16
Dec
08

breaking the code of Karate creativity


karatekids2001jwtspain

THE ORIGINAL?
Ed Parker’s “Karate for children 3 years and older” – 2001
Source : Cannes Archive Online,
Agency : JWT (Spain)

karatekids2006nyfbronzegreydubai

LESS ORIGINAL :

Seibukan Karate School – 2007
“Karate classes for children”
Source : New York Festivals BRONZE
Agency : Grey Dubaï (UAE)

Art director: Prasad Pradhan

Writer: Prasad Pradhan

Photographer: Prasad Pradhan

Source: http://www.joelapompe.net/2008/12/15/karate-school-for-kids-ca-casse-pas-des-briques/

this-whole

Published in the “The Spin” Campaign 21st of December 2008. Page: 38

This copy-cat ad by Grey Worldwide Dubai is the product of Prasad Pradhan, who was the art director/writer/photographer for the copy-cat ad, ironically his copy-cat work was awarded Bronze at the 2007 New York Festival and got featured in Communication Arts magazine Advertising Annual 48. December 2007 issue #357.  Page:49.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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