cant count


The above ad was published in Arab Ad “Leagally 21” special issue, August 2008, Vol. 18, No. 8, Page: 63. 

I don’t know which is more interesting; the fact that JWT Kuwait are misleading the readers of Arab Ad with this ad or that Arab Ad got mislead into publishing this misleading ad?  

Mathematical fact:

Last time I checked 48 (won by Paragon – Kuwait) was still more than 17 (won by JWT – Kuwait).

For the record:


The following is the breakdown of the awards won by Paragon Marketing Communications Kuwait in just Seven years:

1-     Kuwait Arabic Creativity awards = 14

2-     The International Summit  creativity awards = 24 (including a best of show grand prix and the first gold ever from the Middle East)

3-     KREA (Kuwait Rewards Excellence in Advertising) = 9

4-     Kuwait first CSR award (Corporate Social Responsibility)

5-     Dubai Lynx = 2 (shortlists)

6-     MENA Crystal = 1 (shortlist)


Even though some of JWT Kuwait work is really good, original and deserved to win; however many of the awards won by them (JWT Kuwait) are a result of copy cat advertisements, clichés and spoofs . Examples of these ads are listed right here on this blog 😉 and if the rumor is true then they are about to be stripped off one of their awards due to evidence of copy cat.

Words of wisdom

“You can fool some of the people some of the time but you can’t fool all the people all of the time”



2 Responses to “cant count”

  1. 1 X
    December 3, 2008 at 11:22 am

    JWT: Jerks Without Talent

  2. 2 Advertainment
    July 19, 2009 at 10:45 pm

    This fellow, Anubis did it hurt you that much that when you were younger and never got hired at JWT? Like honestly mate let it go. Find a better hobby. You are like those numb skulls on TV trying to capture ghosts in haunted mansions. So what agencies do ghost ads, every bleeding agency in the world does it. From BBH London to TBWA/Paris, why don’t you put more effort into actually doing some work or just go walk you dog mate.

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.


Skype: louai.asfahani

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