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17
Nov
08

Move up to the source of creative inspiration


Client: Wataniya Telecom

Agency: Impact & Echo BBDO

Country: Kuwait

Year: November 2008

gold-ladder-3

source: http://www.shutterstock.com/pic-4025494-climbing-golden-ladder.html

It is sad to see a big advertiser such as Wataniya Telecom working with an internationally affiliated agency such as Impact & Echo BBDO producing “creative” work of this level.

Clip art are not supposed to be used in such a way for such a client by such an agency. Whatever happened to differentiation, corporate image and originality?

clipartlogo1

wwwglobal-magcom

 golden-devil

The devil is in the detail 😉

NB. When you sign to fotolia, you get a credit that is worth one dollar, and the cost of the high resolution clipart is just 3$ check it out http://us.fotolia.com/microsoftclipart?xc=j0439348&LLCC=en-US

dsc03261

Client: Wataniya Telecom

Agency: Zenith media

Country: UAE – Duabi

Clip art, in the graphic arts, refers to pre-made images used to illustrate any medium. Today, clip art is used extensively in both personal and commercial projects, ranging from home-printed greeting cards to commercial candles. Clip art comes in many forms, both electronic and printed. However, most clip art today is created, distributed, and used in an electronic form. Since its inception, clip art has evolved to include a wide variety of content, file formats, illustration styles, and licensing restrictions. Clip art is generally composed exclusively of illustrations (created by hand or by computer software), and does not include stock photography. source: wikipedia.

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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louai@paragonmc.com

Skype: louai.asfahani

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