The above two examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 216. ISBN: 978-2-7533-0069-9.


Featured in Communication Arts magazine. Illustration Annual 46. July 2005. Page: 11.


Illustrator: Jeff Wack

Art Director: Duane Meltzer



The above example is created by Jawad Ghrayeb and was published in Arab Ad, July 2008 issue, Vol.18 No.7 Page:96. 

If it took Jawad three years to rip-off an Adidas ad from Spain then it would take him nine years to rip-off a Nike ad from the US – do the math 😉 based on the distance 🙂

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.


6 Responses to “Sharky”

  1. 1 jawad ghrayeb
    December 10, 2008 at 12:03 am

    hello, this is not plagiarism, i never saw this ad before, and im the creator of go deep… So now that is published like this i was stunned to see adidas got that idea before me…
    and i repeat it is not a copy-cat nor plagiarism… Besides this ad was never published, it was a university project

  2. September 5, 2009 at 12:18 am


  3. 3 Advertainment
    September 6, 2009 at 2:49 pm

    Mate you really don’t know how to motivate do you? No wonder the work that comes out of your agency is rather dull. Rather than publically humiliating this fellow you should encourage them to do something better than the Adidas ads.

    And give them the benefit of doubt. In words of Sir Hegarty; “Done? Fuck’em, we’ll do it better” So get out of your stupid balloon of taking pleasure by talking down to students.

    I would love to keep you for week in our London agency and totally take the piss out of your ideas!

  4. September 6, 2009 at 6:48 pm

    1- I have always admired people that are self motivated.

    2- If you think that this person should be motivated then please go ahead and motivate him yourself.

    3- I do not understand your logic, If someone cheats (copycat or ghost ads) and damages the industry reputation its OK!!! but to state the facts then it is public humiliation!!! Please check this and this and this and this and this there are many more examples on this blog and others so feel free to explore.

    4- Do not distort the facts, this is what Sir Hegarty said about this subject

    5- I am not offended by people who do not like our ideas, I am offended by individuals who come up with lame excuses to defend mediocracy or cheating just the same.

  5. 5 Advertainment
    September 7, 2009 at 9:53 am

    Considering it’s too early in the morning here I am not going through the detailed point wise description.

    FP7 Doha fair enough they should be ashamed of themselves you have coincidences once or twice but these many times is a bit of a ‘chinny rub’.

    As for Hegarty goes I practically meet him everyday so now you can guess where I work. And that is what he has told us face to face and not in the hundreds of interviews he does.

    This practice of borrowing ideas doesn’t really exist here (London). You should really spend a day with some top CD’s of the world and please not your IAAA or whatever your fraternity is called and see how these CD’s push us everyday into developing better ideas.

    People like Steve Henry, Trevor Beattie, The guys who started Marcel, Dave Trot oh… the list goes on. I hope you have heard of them?

    And your work is the height of mediocracy we get offended by being exposed to it. Branding hijakcing my arse…hahaha

  6. 6 jawad
    October 4, 2010 at 5:02 pm

    hey advertainment … let me see your work please…
    if not..i accept your challenge in going to your so called london agency and see what creative jobs and clients you are handling… cheers

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Louai Alasfahani

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