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09
Nov
08

Balanced bottles


2001-eau

2002diet

2003supermarchea

Less original: Masafi

Agency: Team Y&R

Country: UAE

Year: 2003

From what I am seeing I think I should have a full section dedicated just for Team Y&R UAE!!! What do you think?

2007 huile

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

 

The above examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 80 – 81. ISBN: 978-2-7533-0069-9.

vino.ivg

Agency: Saatchi & saatchi

Country: India, Mumbai

Art Director: Vinay Patil

Photography: Raj Mistry

Copywriter: Juju Basu

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3 Responses to “Balanced bottles”


  1. 1 stepheonwilliams
    November 10, 2008 at 8:31 am

    I love edward de bono very smart man.I have been listening to Lateral thinking for a couple of weeks now and don’t really understand everything he is saying but will catch on eventually.

  2. November 10, 2008 at 11:00 am

    You can find a few interesting things on Edward De Bono on YouTube. Check out the post on this site titled Edward De Bono and download the PDF file on his latest seminar held in Kuwait.


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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