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Archive for November 9th, 2008

09
Nov
08

Organic haircut


Source: http://www.joelapompe.net

the-hairdressrs2007

salon-de2004


Original: Beka International

Agency: Ogilvy

Country: Brazil

Year: 2004

The above examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 101. ISBN: 978-2-7533-0069-9.

leo-burnett-dubai

Less original: X Trim

Agency: Leo Burnett

Creative director: Greg Bray

Country: UAE

Year: 2006

As part of a special report on Cannes Lions 2006 the above example was published in Communicate magazine; June 2006. Issue: 18. Page: 30.

The above was published in GMR Gulf Marketing Review in June 2005. Page: 48.

cheveux2009


The followingis a good example of how to express an old idea in a new way.

inspiration_visa

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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09
Nov
08

Scams


live-issue

This is a very interesting article published by Campaign – Middle East. 26 October – 8 November issue. Page: 6.

FP7 Doha – EA Games.

picture-3picture-2

picture-4

09
Nov
08

Impossible alphabet


alphabet-by-miwa-miwa

design by Miwa-Miwa

An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.

09
Nov
08

Balanced bottles


2001-eau

2002diet

2003supermarchea

Less original: Masafi

Agency: Team Y&R

Country: UAE

Year: 2003

From what I am seeing I think I should have a full section dedicated just for Team Y&R UAE!!! What do you think?

2007 huile

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

 

The above examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 80 – 81. ISBN: 978-2-7533-0069-9.

vino.ivg

Agency: Saatchi & saatchi

Country: India, Mumbai

Art Director: Vinay Patil

Photography: Raj Mistry

Copywriter: Juju Basu

09
Nov
08

Full picture


gmc

Country: Saudi Arabia

Year: 2003

the-work2

Client: VW 

Agency: DMG 

Country: China

picture-31

taajeer1.fullsize

Creative Agency: max mix media, Jeddah, KSA – 2007.

picture-10

Client: Corbis

Art Director: Andrea Salvaneschi

Copywriters: Benedetta Lucca, Viviana La Spina, Antonella Avossa

Published: July 2007

picture-19

around-the-world-ad-kac

Country: Kuwait

Year: 2008

 

 

 

turkish-airines

Country: Kuwait

Year: 2008

 

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

09
Nov
08

Size matters


cars

Believe it or not but all three cars are exactly the same size.

An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.

09
Nov
08

Sharky


2006-piscne

 

2005swimwear

The above two examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 216. ISBN: 978-2-7533-0069-9.

CommArts008

Featured in Communication Arts magazine. Illustration Annual 46. July 2005. Page: 11.

(Series)

Illustrator: Jeff Wack

Art Director: Duane Meltzer

Client: NUIMAGE

go-deep

The above example is created by Jawad Ghrayeb and was published in Arab Ad, July 2008 issue, Vol.18 No.7 Page:96. 

If it took Jawad three years to rip-off an Adidas ad from Spain then it would take him nine years to rip-off a Nike ad from the US – do the math 😉 based on the distance 🙂

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.




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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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