Original: Iope

Agency: BBDO

Country: South Korea

Year: 2005

Source: the above example is featured in a book titled “Nouveau?” by Joe La Pompe. Page: 244. ISBN: 978-2-7533-0069-9.

Less Original: Bazaar magazine (Front cover)

Country: Kuwait

Year: 2008

This following copycat which is based on a stock image was entered into the MENA Crystal Awards in an unethical attempt at winning. The attempt is documented in Communicate January 2007 issue N. 24. Page: 46.

GMR arabic 2007138  

Featured in Communicate magazine (in association with Advertising Age), January 2007 issue N. 24. Page:46. the article is showcasing the MENA Crystal awards entries. DDB Jordan has nerves to enter this work into a regional award.

A magazine which is distributed free of charge and relays solely on advertising revenue for survival; should invest in an original cover design.

To avoid such embarrassments why not use the good relations built over the years with the advertising community – make a cover design competition (based on the theme of the next issue) which could be sponsored /supported by the IAA Kuwait chapter; the winner would get free advertising space – perhaps a DPS in return for a professionally designed cover page and some bragging rights sounds like a win-win situation. I am confident both agencies and freelancers would participate 😉 just a thought.

NB. Anyone remember the Bazaar cover design which was scanned directly from an HP ad 😉

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.


here is another axample of woman and lamp which is diffrent in a similar way 😉

“Design is a better idea” – Steve Sikora (Design Guys). an excerpt from a book titled “401 Design Meditations” by Catharine Fishel. Page: 15. ISBN: 1-59253-127 – x.

Without women, there isn’t light in this world. Greetings in your day.
Luminaria. Lightening your life

Agency: Publicidad Comercial LOWE & Partners / Honduras
Creative: Alvaro Salgado
Creative Director: Enrique Zaldivar
Art Director: Christian Godoy / Alvaro Salgado
Copywriter: Enrique Zaldivar



Featured in Communication Arts magazine. January/February 2006. Page:86.

2005 chewing

Client: Orbit chewing gums

Agency: Energy BBDO

Country: USA – 2005

Source: Joelapompe book


5 Responses to “Bizarre”

  1. 1 ahmed eladly
    October 26, 2008 at 4:59 pm

    Are you trying to say that magazines and ad agencies need to check every ad or cover ever created anywhere in the world before going ahead with an idea just to make sure its 100% original?

    How were we supposed to know and why should we even care that BBDO in Korea used the same idea in an ad in 2005? Keep in mind, that it isnt even the same image…just the same idea. Having a lamp shade over someones head has been used thousands of times all over the world in different situations and will continue to be the case.

    Im sorry, but i totally disagree with your reasoning. We pay a lot of money to buy our images and pay for the exclusive right to use them in Kuwait for a certain period of time. Also, that cover in particular used a new technique in printing called in line foiling and this is one of the first times it was ever used in Kuwait and was the first time to be used on a cover.

  2. October 26, 2008 at 6:33 pm

    I agree about the new technique used in printing.

  3. 3 X
    October 28, 2008 at 9:09 am


  4. November 8, 2008 at 10:49 pm

    “The well of creativity never runs dry as long as you keep going to it” 😉

  5. August 15, 2009 at 10:41 pm

    To “enlighten” Ahmed i have included an ad from Jordan (not Korea) that has the exact same visual 😉 now what you say to that?

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Louai Alasfahani

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