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20
Oct
08

Evolution or Evilution


Agency: JWT Cairo – 2008

Executive Creative Director: Fady Chamaa
Art Director: Moheb Mounir
Copywriters: Fady Chamaa

Source: http://www.adblogarabia.com/global-warming-evolution-back-into-the-ocean/

picture-20

many more examples of the same concept are avilable from the source: http://www.coloribus.com/admirror/evolution_of_the_human/

Anubis236

Anubis237

Published in Arab Ad magazine. Pages: 116 – 117.

Anubis235

The spidermonkey ad was published in Arab Ad magazine. Page: 69.

cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

shamiyana_shortfilm_evolution

AgencySaatchi & Saatchi, Mumbai, India
Creative Directors: Suhas Parab, Shormistha Mukherjee
Art Director: Nishigandh Dhende
Copywriter: Sanchita Sinha
Published: December 2008

via Shamiana Short Film Festival

To make a long story short, the above example communicates brevity (as in short film) by using the evolution cliche’ in a  NEW way .

Advertising Agency: Ogilvy & Mather, Beijing, China
Creative Director: Jacky Lung
Art Directors: Zhong Shi, Neo Zhou
Copywriters: Qing Duan, Matthew Curry
Illustrator: Wenpu Liu
Released: March 2007

Source: http://adsoftheworld.com/media/ambient/ifaw_evolution?size=_original

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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