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07
Oct
08

why pay?


Original

Title: Pay Us to Kill You

Format: Poster

Art Director/Designer: G. Dan Covert

Client: California College of the Arts

Country: USA

Year: 2001

Excerpt from the book “This artist’s grandmother passed away after a long battle with emphysema, which provoked this poster focusing on how profitable the tobacco industry has been while promoting illness and death”

The above example is featured in a book titled “The Design of Dissent” by Milton Glaser & Mirko Ilic’. Page: 156. ISBN:1-59253-117-2.

Less Original

Client: The Emirates Post

Agency: Index Advertising

Country: UAE

Year: 2006

Source: http://www.adblogarabia.com/cigarettes-are-the-weapons-of-mass-destruction/

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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